HomeGain Reviews 2007 Accomplishments; Names Gorilla Mascot

Posted by Louis Cammarosano on Jan 23, 2008

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We held our first all hands meeting of the year earlier this week at the Hilton Garden Inn in Emeryville.

We reviewed our 2007 accomplishments that included:

  • Completion of yet another profitable year, achieving greater net income than in 2006
  • Continued to attract an average of more than 4 million unique visitors a month, placing HomeGain in the top 5 most visited real estate web sites, according to ComScore and Hitwise
  • Launch of online ordering for BuyerLink
  • Launch of our agent centric HomeGain Real Estate Blog
  • Launch of homescout, a free listing site for HomeGain members to post their listings
  • Establishment of an Employee Activities Committee (EAC)

We also renewed our commitment to customer and employee satisfaction and loyalty.
Finally, we named our new orange gorilla mascot.

HomeGain employees submitted over 100 name nominations and we conducted a series of online voting rounds over a period of two weeks.

We are proud to present to you the star of our Gorilla Marketing Campaign, MAX.

Louis Cammarosano
General Manager, HomeGain

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Comments

Louis – congrats on a terrific 2007! We are glad to have you as a partner and look forward to a continued success in 2008.

Posted on Jan 24, 2008 by Brian Rothenberg

Honestly, I was skeptical of yet ‘another’ corporate tacky stuffed animal concept; however HomeGain hasn’t gone down this path before. Max certainly isn’t just any ordinary stuffed animal, he’s simply awesome! He’s supportive in assisting in your Real Estate needs, has a colorful personality and is well liked by everyone. He’s a true team player.
Cheers to ‘Max’imizing HomeGain’s marketing efforts. Go Max! ~ Kerry

Posted on Jan 24, 2008 by Kerry

Who do I have to get a hold of to get an interview with Max?

He’s not returning my calls. Can you have his people call my people so we can set something up?

Thanks!

Posted on Jan 24, 2008 by NikNik

Max is making numerous public appearances, please contact me at the agency to see if we can give you access to him for 15 minutes.

Posted on Jan 25, 2008 by Ari

good job

Posted on Feb 03, 2008 by John Shaw

Looks great. Its catchy. Max the Homegain Monkey.

Posted on Jun 01, 2008 by Alex Greben

Louis,
All I have heard about is max. Max created a great branding campaign, with all his trips all over the world.

Posted on Jul 02, 2008 by Hunter Jackson

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