Blogging for Business in a Nut Shell
There are over 100 million blogs with a new one being created every 1.4 seconds. You may think that the last thing you have time for at the end of the day is to blog. But I’m sure it wasn’t that long ago when you may have thought the same about email.
If you have a Web site for your real estate business already, is it an efficient marketer? Blogs are becoming far more popular because they can help you and your business be found on the Internet.
Google and search engines alike, love blogs for the dynamic and regularly updated content and reward them with higher page rankings. This means that your prospective clients will have a better chance of finding you.
Give a blog the proper attention it deserves and soon you’ll have all the online exposure you desire. And, Internet buyers and sellers will identify you as the market expert for your area. That being said, creating and maintaining a blog can entail quite a bit of work.
Are you in?
Get Your Blog Rolling
Before you decide to jump on the blogwagon, you should think about your current obligations, time, and writing desire.
- If you are overwhelmed by the thought of taking on another project (no matter how effective), blogging is not for you.
- If you are not willing to make the time to focus on sharing valuable real estate content, blogging is not for you.
- If you have little or no desire to format your useful real estate knowledge online, then blogging is not for you.
- If you really want to manage a blog and occasionally share your real estate insight….you should go for it! And I know a great solution to get it done!
One Solution: Bring the Blog
“Bring the Blog” is a blog for you company that will write your daily content! Dan Green, Founder and Chicago local, realized the difficulty in writing relevant real estate news every day and created Bring the Blog to relieve that burden. I recently ran into Dan at the Inman Connect in New York and asked him to give me the skinny on his service.
“If you take a look at The New York Times closely, you’ll notice that many of its articles are sourced from wire services – that’s exactly what we do for real estate Websites.” –Dan Green (Founder, Bring the Blog)
It would be ideal to write your own blog content citing the latest trends in the real estate industry, helpful home buying tips, niche highlights and more. But putting the time and effort into writing great real estate content can be overwhelming when mixed with an already busting at the seems schedule. That’s where “ghost blogging” can help. Nevermind the negativity that goes along with the term, but let’s call them “support writers” anyway, and you can be the “blog editor”.
After all it’s the editor that makes the final call when it comes to displaying published content. And the same goes for Bring the Blog. You are in complete control of your blog, and free to include every Bring the Blog article, or pick and choose while inserting your own flavor when possible.
Bring the Blog currently offers blog content for both real estate and mortgage professionals. The content is geared towards consumers and is always written in plain English. They take stories that Americans hear about on the news, and help them understand how the news applies to their life directly.
Dan Green explains, “We’re all conditioned to believe that a recession is bad, but if you’re shopping for a home in the midst of one, you’re pretty excited because a shrinking economy pulls mortgage rates down with it. So, we write educational pieces because that’s what consumers want to read. And then we dress it up with charts and graphics to make it easy on the eyes. Good content + Good imagery = Winning Web site.”
So there you have it. Your reason not to blog for business has been foiled and your solution is just around the corner. To watch a demo, follow these instructions: