Want to make your real estate agent cringe? Say any of these 5 things:
“We would like a tour.”
This usually translates into, “We don’t know the area. We are not ready to buy but would like you to drive us around for several hours showings us the area to see if we like it.” Despite what you may think, real estate agents love to sell homes but really do not want to give tours. If you have been selling real estate for awhile then you have probably given a tour. From my personal experience, people who are unwilling to hop in their own car and tour themselves around are not ready to buy.
“I’d rather find a house and then deal with financing.”
Years ago when just about anyone could get a mortgage this was not such a big deal. However, today it is a different story. Lending guidelines have changed dramatically. The last thing a real estate agent wants to do is go out and show a bunch of houses only to find out later that the buyer cannot get a mortgage. It seems like the pendulum has shifted too far to the other end. I have recently seen some very qualified buyers not get approved for financing.
“We are in town for a few hours. Can you show us some houses?”
How serious is this potential buyer? Aside from the rare exception anyone who says this is not too serious. Buying a house is not like buying a toaster. It is a serious financial and lifestyle commitment. It usually requires some preparation and serious thought. I cannot remember ever selling a home to anyone who said this to me. Usually, the out of town leads who end up buying are very well prepared. They make appointments with an agent before they arrive to town and start their due diligence early. With all that being said, I have lost a couple of sales because I was not willing to put everything on hold and show these potential home buyers some properties. However, in the long run I still think I am ahead of the game.
“We don’t really need to sell.”
So why is your house listed? Lots of sellers just want to put their house on the market to see if any buyers will bite. I can understand that and don’t think anything is wrong with it. These types of listings are usually overpriced and only help sell listings that are priced right. The only problem is that the poor agent who has the listing usually ends up working for free.
“We can’t reach our agent. Can you show us this home?”
Many people do not know how real estate works. Real estate agents are commissioned sales people who only earn money upon a successful sale when they represent one of the parties. I get emails and calls from buyers who ask me to do things for them but who are already represented by a real estate agent. They are basically asking me to do the work of their agent. If you are a buyer make sure you call your agent for service.
Funny stuff, Marc. Have you had anybody tell you they were looking for a house for their parents to buy (who had no intention of moving)?
August 24th, 2010 at 12:43 am
Alex,
I have heard that several times.
August 24th, 2010 at 4:07 am
I’m new to real estate investing and found your comments humorous but with a lot of quality information. Thanks!
August 25th, 2010 at 5:46 pm
You hit the nail on the head! When I hear the word “tour” a big flashing red warning light goes off in my head. I just roll my eyes. Here in Scottsdale, I have been told by tourists more than a few times that they want to “kill some time” between golf games by looking at some houses. Thanks, I’ll pass….
August 28th, 2010 at 7:03 am
Hmm. Sounds kinda familiar!
August 31st, 2010 at 2:20 pm
Good stuff! We have all heard these lines. In reality, if you don’t value your own time nobody else will. One of the things I work with my Agents on is listening and understanding (evaluating) their customers. I tell them all the time I would rather have you spend time with your family or spend time doing something for themselves than being a tour guide. Let another Realtor who doesn’t know better be the guy on the bus with the microphone.
August 31st, 2010 at 9:58 pm
Couldn’t have described “some” of the folks we deal with any better myself. Thanks for a few laughs. We need them about this point
September 6th, 2010 at 9:49 am
Would really like to see 5 things that make HOME BUYERS/SELLERS Cringe. We are so beyond the age of “commissioned sales people” in real estate. I mean, how much does it really cost to simply drive someone to a house? Certainly not $25,000 and I don’t care how the fee is split! What about flat rate fees with a REAL list of “deliverables” that the buyer/seller will get for the money. I’ll bet the thought of actually working for the client will make Realtors cringe! Not saying that Realtors don’t work, I’m just saying the value proposition needs to be re-looked.
September 7th, 2010 at 8:00 am
It is very difficult to sell your home when you have nothing firmed up and in the final stages of purchase. How can you sign your home away without a place to go. I guess I just don’t get it. Probably because someone is being too simplistic about what to them is a slam-bam-thank-you-ma’am deal, then move on to the next victim.
September 7th, 2010 at 10:48 am
I agree with Rick. If the value of the house is down, how come the standard 6% still applies? Re-look at what the realtor really does for his/her money. Think of what this big cut of 6% does to the client’s return on investment. Treasury notes are less than 3%. Who is making a killing in the real world any more?
September 7th, 2010 at 9:01 pm
Rick – The market ultimately determines our fees and how they are paid. If enough people demanded “deliverables” instead of commissions then perhaps the real estate business model would change. However, there have been brokerages that tried this approach and they usually go out of business.
Personally, I would be open to the idea of taking a smaller fee as long as it was paid up front. Similar to how most attorneys are paid. This could make the real estate market more liquid as it might (big might) allow sellers to move their homes for a lower cost. It would also allows Realtors to be compensated for their time and knowledge. The problem with such a compensation structure is that the Realtors would lose a little bit of motivation to achieve a successful transaction because they have already been compensated financially (although not as much). Receiving a commission only upon a successful closing really motivates all parties involved.
Perhaps you should start a real estate brokerage to see if your idea works.
September 8th, 2010 at 8:09 am
Excellent article,, my sentiments exactly,,I was just told after showing a home which was not listing, after having asked the buyers before showing if they had an agent, they did not. After a 30 minute trip to show a home from our office, they did eventually own to having a Realtor and not wanting to waste her time or gas money. I had to go out that way for something else, had it not been for that I was to say not the least disgusted. This is manners, respect and common courtesy. People are not blatanly dumb and know what they are doing when they set us up for this! They would not like their time wasted in their profession. I told the client’s this as I thought they should know in a polite way. I get sick of the references that Realtors are like used car salesmen, (don’t quite get that, and why offensive everyone makes a living) we constantly are learning and growing in this perplexing state of distressed situations and home selling etc. At least with a used carsales man/woman, buyers go to your lot, you don’t waste your time going to their’s! Enjoyed this take care!
September 9th, 2010 at 10:32 am
sorry missed a word above..which was not “my listing” should read
September 9th, 2010 at 10:33 am
I agree with Rick. If the value of the house is down, how come the standard 6% still applies?
September 13th, 2010 at 6:07 am
I agree with Rick. If the value of the house is down, how come the standard 6% still applies? Re-look at what the realtor really does for his/her money. Think of what this big cut of 6% does to the client’s return on investment. Treasury notes are less than 3%. Who is making a killing in the real world any more?
December 27th, 2010 at 9:27 pm
When I first got in the business I often questioned the 6% commission or whatever it was. I asked many Realtors why we charged the commissions we charge and I finally got a great answer and true understanding of the pricing structure in the business.
It’s really quite simple. Realtors take all the risk in selling homes. The homeowner has no investment in selling their home. The Realtor, and not all Realtors, spend time advising on how to stage the home, spend time and money preparing marketing materials, spends time and money putting together advertisements and then if the house does finally get an offer, they spend a time negotiating the contracting and then dealing with the many issues that happen when things go wrong…which is almost every transaction.
When I opened my brokerage I gave our sellers the option to pay $1,500 up front and 3% to the buyers Agent or 6%. Only 1 out of over 100 listings at the time, took the $1,500. It solidified my thoughts that everyone wants to sell their home, but they don’t want to risk their own money in marketing and promoting their home. Hence the commission structure. I hope that helps to understand this better.
December 28th, 2010 at 5:02 am