You really shouldnâ€™t try podcasting. Why bother? Tech-savvy youngsters are the only ones downloading files from iTunes. And, thatâ€™s exactly what you should believe. Please ignore reports from comScore Networks that indicate 35-54 year olds makeup a sizable portion of podcast listeners.
Apparently, many top podcasts are in the business and educational genres and appeal to the more educated and higher-income consumer segments. But that should be of no interest to youâ€¦because you donâ€™t need to podcast.
Youâ€™re a real estate agent, not a radio broadcaster. You need to spend your time in the field with your clients. Donâ€™t bog yourself down with a phenomenal social media tool that can spread your message, your brand, and your expertise like wildfire.
And here are 10 more reasons why you should absolutely, positively, NOT add podcasting to your real estate blog:
- Donâ€™t do itâ€¦.you will increase your online visibility.
- Donâ€™t do itâ€¦.you can gain a new audience for your blog.
- Donâ€™t do itâ€¦.you can strengthen the community bond with your current audience.
- Donâ€™t do itâ€¦.it may show off your expertise to your target market.
- Donâ€™t do itâ€¦.it will enhance your message delivery and existing content.
- Donâ€™t do itâ€¦.you can provide content for people on the go. (via iPods)
- Donâ€™t do itâ€¦.people can listen and learn, over and over and over.
- Donâ€™t do itâ€¦.people can easily share it with their colleagues, friends, and clients.
- Donâ€™t do itâ€¦.you will increase your brand perception and customer service level.
- Donâ€™t do itâ€¦.itâ€™s an affordable social media option.
Well, if Iâ€™ve failed to convince you that podcasting is a waste of your time then perhaps you should head over to MyTechOpinion and listen to How to Add Podcasting to Your Real Estate Blog.
Donâ€™t say I didnâ€™t warn you!