We’re right at the tip of the iceberg with the Green movement. Greening our real estate practice is not just about being Green ourselves but also understanding where the consumer is coming from so we can better help them. Most home buyers I work with are concerned about some element of Green to some degree or another, but all agree with being more energy efficient.

At Startpoint Realty we are becoming a more eco minded firm — receiving our Green designations, working in virtual offices, sending green trees as closing gifts -– while at the same time going Green can mean looking at new ways of saving money, which we are all doing already in this weakened economy.

Any level of education we as Realtors can add to our profession gives us a competitive edge when working with buyers and sellers. We don’t have to be experts on Green building or everything Green, but we can certainly be ambassadors and become resources of Green.

I prepared a “Greening Your Real Estate Practice” PowerPoint webinar for HomeGain, which has simple but effective tips on what we can do as professionals, getting more involved in our communities and inexpensive ways we can be more of what consumers are expecting from us.

Listen to the GREEN WEBINAR and hear about what you can do (and why) for making your business more Green.

Visit StartPoint Realty website to see how we use virtual offices and transaction platforms and my personal site www.HomesByJeffrey.com as a Green resource and Green marketing ideas.

Also visit the HomeGain Green Real Estate site to get more tips.

Jeffrey Bastress, GREEN certified NAR instructor