Max and HomeGain Consider “Plan B”
The marketing battle between Classified Ventures’ Internet titans Cars.com and HomeGain intensified yesterday as Cars.com aired two Super Bowl commercials today.
Max, the HomeGain Gorilla, was clearly stunned by the sheer impact of the Cars.com ads.
A crestfallen Max remarked, “I thought I was the marketing draw of Classified Ventures! Upon seeing the Cars.com ads, I quickly went through a period of denial and depression. Finally RAGE overcame me. I had a good mind to go to Chicago and climb the Sears Tower and look menacingly down on Cars.com land.”
Sources report that Max decided against the trip after realizing HomeGain would not reimburse his travel expenses for a spite visit to the Windy City.
HomeGain executives and Max held an emergency meeting after the Super Bowl to plan a response.
Max, who has been spotted on the Internet on the Google Content Network and Inman News as part of HomeGain’s gorilla marketing campaign calmly told reporters after the Super Bowl, “I am in a much more constructive frame of mind now. While I applaud Cars.com’s advertising coup, it’s clearly time for HomeGain to implement Plan B!”
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