Archive for the ‘ Twitter ’ Category

HomeGain Identifies Real Estate Agents’ Top Marketing Practices and Preferences

Recent HomeGain surveys reveal the top marketing practices and preferences of real estate professionals in 2010- 2011; Referrals ranked number one; Real estate professionals preferred marketing via open houses and postcards/mailings vs. social media; blogging as a marketing preference wanes.

Emeryville, CA – May 19, 2011 – HomeGain®, a leading website that connects real estate agents with home buyers and sellers, today announced the results of its Real Estate Professionals Marketing Practices and Preferences survey, reflecting the cumulative data from HomeGain’s May and August 2010, and April 2011 surveys.

Based on responses from over 700 real estate agents and brokers nationwide, referrals ranked the number one marketing preference among real estate professionals for acquiring new clients, with a cumulative overall score of 8.7 out of a possible 10 for effectiveness. Referrals also ranked number one in the February 2010 HomeGain Real Estate Professionals Marketing Practices and Preferences Surveys.

Leads from brokers and events (including open houses) ranked second and third, respectively, as most effective marketing strategies, replacing featured listings and email campaigns as indicated in the February 2010 HomeGain survey.

Postcards and mailers were bumped down from fourth in the February 2010 survey to sixth. Print ads fell from 10th in the February survey to 11th.
The most recent results show a substantial decline in agents’ marketing preferences for blogging (moving from fifth to thirteenth since February 2010), as well as a slight decrease in preference for social media.

“It comes as no surprise that real estate professionals once again noted that referrals are the most effective and most preferred form of marketing” said Louis Cammarosano, General Manager of HomeGain. “It is surprising, however, that social media and blogging as marketing strategies lost some favor with real estate professionals over the past year.”

Top Effective Marketing Strategies for Real Estate Professionals:
Continue reading this post


Posted by: Louis Cammarosano on May 18th, 2011 under Best Practices, Blogging and Social Networking, HomeGain, HomeGain Surveys, Twitter


10 Ways To SEO Your Real Estate Twitter Page

Most people think about social media in terms of socializing and don’t realize that Twitter can be a powerful tool for SEO. Your Twitter account can be optimized for search engines so that you get the best possible value out of your profile. There are a few very simple tricks and a few not so simple tricks that can help you to get the most out of your Twitter account in Google searches. 10-ways-improve-seo-twitter

Here are 10 ways to turn your Twitter account into an Internet searchable masterpiece:

1. Choose an Actual Name and a Relevant Username

Use a Twitter username that includes the keyword you want to rank high for. If you want people to find your Twitter profile when they search for Real Estate, make sure that ‘Real Estate’ is in your name. For example: @EGrealestate.

Do not use dashes, and make it short and easy to remember. You can use your actual name for this or include the keyword again (this does not help with personalizing your account, though).

For current users, you can fix this in your Twitter account by going into “Settings”.

2. Shorten Your Website URL

To accommodate Twitter using only the first 20 characters of your URL, shorten it with and get rid of the www. This will allow people to see the link before they click on it. For example:

To change this, go into your Twitter account, click “Settings”, then go to the “Account” page, and then scroll halfway down the page.

3. Write a Short Bio

Create a bio that is short and to the point, but also shows your personality. With only 160 characters to make your personality shine, you can’t waste your time with words that have no search value. Your bio should represent who you are and how you want others to perceive you. This will affect peoples’ decisions for whether to follow you or not. Include your location because sometimes Google will include this. Continue reading this post


Posted by: Mary McKnight on April 1st, 2010 under Twitter

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How to Use Twitter

OK, that is a pretty pretentious title. Who am I to tell you how to use Twitter? The simple fact is (and it’s one of the true beauties of social networking) there are no “rules” about how to use Twitter. The title, and gist, of this post however, fits in with my previous post, How Not to Use Twitter. That, and Louis has been bugging me to complete this “series”…

Rules or no rules, there are some tips and techniques that you can utilize to increase your chances of “success” on Twitter.

Whoa, “success” on Twitter? How do we define “success”?

Depends. Personally, I think if you are using Twitter for the sole purpose of generating leads (and eventually commission checks), then you are making a mistake and likely wasting your time. If you want to expand your sphere of influence, if you want to get to meet and engage with people from all walks of life, if you want to share and expand your knowledge and increase your “internet presence”, then by all means, utilize social networking tools like Twitter.

Simply put, the “hard sell” doesn’t work in social media. Start with the “I’m a REALTOR!” and “I’m a top producer!” or “Look at my new listing!” talk and people will instantly tune you out (if not outright unfollow or block you). In my opinion, the single best thing to do with a tool like Twitter is use it to engage with people. Ultimately, you can use Twitter to actually meet people “IRL” (In Real Life). And let’s face it, in real life is still the best social network ever, bar none. Continue reading this post


Posted by: Jay Thompson on June 9th, 2009 under Twitter


Twitter Marketing Tips: The AKS Method

Twitter is all the rage in social media.  But how can you get business from Twitter when you’re restricted to 140 characters?   Simple.   Use my AKS (Anyone Know Search) Method. 

Here’s how it works:

Go to and type this in the search box: anyone know a realtor in [fill in your city or town]

Here’s an example: 

Check the results.  If you’re lucky, you’ll find a real estate need (the word lead has been taken to the place where they keep bad words, like “used car”).

Now, send a tweet reply to this person and offer your help.  Since you are fellow Twitterers, you share something in common, making it more likely the person will talk to you.   Try it. (And send me my 25% referral fee in small bills.)

But there’s more to the AKS strategy. Continue reading this post


Posted by: Joseph Ferrara on May 6th, 2009 under Twitter


While You are Trying to Tweet Out an Existence on Twitter…

Consider this:

Mitch Ribak will sell more than 340 homes this year using HomeGain.

Others will make hundreds of thousands of dollars with HomGain.

- See Top Performers of 2007

- See Top Performers of 2008

One agent has crosssed the one million dollar commission mark using HomeGain and is closing in on two million dollars.

Another HomeGain agent has reached the $1 million commission mark and will be annonced next month.

Using HomeGain and Social Media tools like Twitter are not mutually exclusive.

Indeed they compliment each other well.

More on that in a future post.

Louis Cammarosano


Posted by: Louis Cammarosano on March 23rd, 2009 under HomeGain, Twitter

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Twitterquette Poll – Is It Rude To Not Follow Those That Follow You?

On a panel with Matt Fagioli, Michael Simonsen and myself at RetechSouth last week, Pat Kitano remarked that it was rude to not follow the Twitter followers who follow you.

Do you agree? 

Take the poll:

[polldaddy poll="1480240"]

Louis Cammarosano


Posted by: Louis Cammarosano on March 23rd, 2009 under Blogging and Social Networking, HomeGain, Twitter


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