Archive for the ‘ Realtor ’ Category

The Alphabet Soup of Designations – Are They Worth It?

The freely available information on the internet has done wonders for me and my business.

Online forums, social networks and blogs have allowed me to learn, grow my sphere of influence and grow my business in ways that simply weren’t available 10 years ago.  If not for the internet, I would have been out of this business years ago when my wife had cancer and I had to take care of our first child. Free information led to leads and leads led to clients.

In many ways, the internet has helped new agents to level the playing field against entrenched agents and bigger brokerages because so much information is available to learn and leads available for anyone willing who is to put forth the time and effort with little to no capital investment. Such is the power of the internet.

With all of this information seemingly at our fingertips, we often forget that even the best  and brightest of us can benefit from specific courses taught by other real estate professionals and trainers. I think it is how we can take our business to the next level.

The alphabet soup of designations available to us as agents continues to grow, but a common conversation across the resolves itself around whether or not to even earn some of these designations. Opinions vary on this and I’m not sure how. I just don’t understand the logic that some people have that makes them think that these courses are not worth it.

Some agents think that becoming an Accredited Buyer Representative (ABR), Certified Distressed Property Expert (CDPE) or earning some other designation isn’t of much value or that consumers don’t actually know what those letters mean so they aren’t really helpful anyway. Besides, many agents naively think they can just learn it for free on the internet. I like free and choose it whenever reasonably possible. But sometimes, you simply need courses taught by more experienced or more well trained agents to learn specializations. Continue reading this post


Posted by: Ryan Ward on October 8th, 2010 under Realtor


5 Things That Make Real Estate Agents Cringe

Want to make your real estate agent cringe? Say any of these 5 things:

“We would like a tour.”

This usually translates into, “We don’t know the area. We are not ready to buy but would like you to drive us around for several hours showings us the area to see if we like it.” Despite what you may think, real estate agents love to sell homes but really do not want to give tours. If you have been selling real estate for awhile then you have probably given a tour. From my personal experience, people who are unwilling to hop in their own car and tour themselves around are not ready to buy.

“I’d rather find a house and then deal with financing.”

Years ago when just about anyone could get a mortgage this was not such a big deal. However, today it is a different story. Lending guidelines have changed dramatically. The last thing a real estate agent wants to do is go out and show a bunch of houses only to find out later that the buyer cannot get a mortgage. It seems like the pendulum has shifted too far to the other end. I have recently seen some very qualified buyers not get approved for financing. Continue reading this post


Posted by: Marc Rasmussen on August 23rd, 2010 under Guest Bloggers, Realtor


Department of Defense Housing Assistance Program for Military Personnel

If you are selling real estate in a military market, it’s important for you to know all of the options out there for your seller clients.  We’ve recently worked with several Realtors who were completely unaware of the Housing Assistance Program (HAP) that is offered by the Department of Defense. This program can help a military member avoid a short sale, or reduce the loss they have to contribute to help cover their mortgage after being forced to relocate. american_flag

We communicated with one military client who had short sold the home a few months prior to contacting us from a blog post – and had zero idea about this program.  The program essentially provides loss assistance to those in the milltary that are relocated or moved to another part of the country and are “in the red” on their home.

To apply for the program click here.

Here is an excerpt from the HAP DOD website:
Continue reading this post


Posted by: Andrew Duncan on June 14th, 2010 under Realtor, Short Sales and Foreclosures


Who Has Your Back?

Who REALLY has your back?  The question is of obvious importance but most of us have no clue as to the answer.

Recently I picked up a book, by Keith Ferrazzi, with the name, Who’s Got Your Back.  The book discusses the importance of finding and developing deep relationships with an “inner circle” of friends and associates who have your best interest at heart, will be candid with you, and who will help you with your real estate business and personal growth.

As I was reading through I realized that I have done this in my life without the formal teammatesattempt but that I could carry this advantage much further if I made it a conscious priority in my life.  I feel like this may be the best book I read all year and will contribute to my future growth in exponential ways.  So, I felt like I should share this with the HomeGain real estate community.

One of the statements in the book that really struck me was that even though we are more connected than ever through our cell phones and the internet we seem to be more alone.

The book stated that in 1985 the average American had 3 people to whom they could confide matters but by 2006 that number had dropped to 2 and that 25% of Americans admitted that they had no confidants at all.

Wow! Continue reading this post


Posted by: Wayne Long on January 14th, 2010 under Realtor


Holiday Spirit: Pro Bono Real Estate Services

We are rich only through what we give, and poor only through what we refuse.

Anne-Sophie Swetchine

For Thanksgiving.

My experience tells me that real estate professionals have done transactions for friends and family for no commission.  This is pro bono service.  Attorneys do the same. But while the attorney Code of Ethics provides for this charitable work, the Realtor Code of Ethics does not.  I think it ought.

I have lobbied for the National Association of Realtors® (NAR) to include a pro bono provision in the COE.  The purpose is to recognize that Realtors ARE doing pro bono work.  It will get mainstream media coverage and perhaps help boost the Realtor brand, which has taken a beating over the years.

Even if it never makes it to the NAR COE, consider, if you are able, being a pro bono broker for someone in your neighborhood who is in dire straits. Give and become rich.

Happy Thanksgiving.


Posted by: Joseph Ferrara on November 25th, 2009 under Realtor


REALTORS: Be Your Own Advocate

If you don’t know it yet, you soon will understand that real estate is a tough business.  As an independent contractor, no one is watching out for you; except you.  I would like to offer some online-marketing-realtorwords of wisdom and advice to the newby Realtors and others that I wish had been given to me back when I started my real estate career five years ago.

Having a real estate business is just like any other business.  You must protect your information including contact lists.  It is tempting to utilize all the tools that your brokerage may offer to stay in touch with clients and do marketing campaigns.

However, you should know that companies may take that information and use it for their own benefit if they choose. If you think your brokerage is above that, I recommend getting something in writing before you use the company products, computer and email.

It is easy enough to avoid the entire issue with a few simple practices:

  1. Own your domain name.
  2. Have your own website with an independent company that specializes in real estate products to host and maintain it.
  3. Have an email address that is not managed by your brokerage.
  4. If you want the convenience of a secondary company email, do not give the address to clients or publish the address on any websites. Continue reading this post

Posted by: Marie Scheuring on November 18th, 2009 under Online Marketing, Realtor

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