I’m an early adopter with all things technology and as an early adopter, I’m keenly aware that there are pros and cons to buying in early. I’m ok with that. Technology changes rapidly and those of us that are early adopters buy the new technology as it comes out. The latest and greatest as they say.
Real estate marketing, however, has not changed too much for most agents. We all take photos, we all list in the local MLS system(s) and we all try to get the best price we can for each and every new listing we take. After all, it’s the price as it relates to condition and location combined with the photos that attract buyers and beget sales. Right? I think that’s true, but I think we need more, better marketing, in light of the fact that traditional resale homes are having to compete directly against somewhat comparable short sales and foreclosures that have spread like a virus across the real estate landscape.
I don’t think photos are enough. In this market, I think we have to make a more compelling case that are listings are better – worth more than the foreclosures and short sales down the street. I think we need video. I don’t mean panning still images set to some cheesy music either. I’m talking about videos that make your listings (and maybe even you) look fantastic. Here’s a video from some guys in Australia that have taken video over the top!