Fall is here and for many of us, that means less activity in the market – so what can we do to keep the leads and sales flowing? Focusing on what works with all of the noise that bombards our senses on a daily basis becomes more difficult when leads slow down. How we handle ourselves right now plays a role in our business next year as well as the remainder of this one.
The keys to finishing the year strong with momentum to start the new year, in my opinion, are to focus and to get back to basics. Start by setting aside a few minutes early each day to lay out what you need to do and what you need to accomplish. Focus on those items. Setting aside this time each day helps to slow everything down and makes each task more manageable. This will give you the ability to handle your goals easier. Next, and most important, is going back to basics. You know – what is proven to work.
When the market slows, we tend to be reactionary rather than purposeful. This leads us to try new ways to drum up business, but it often wastes are time and leads us down a path that isn’t as successful as some things that we already know work and it takes away the precious time we needed to use on what we know works.