HomeGain Members Only

I recently wrote a marketing piece called Members Only – The Costco Way.

In the article I touted Costco’s extreme focus on its customer and employee satisfaction. Costco spends most of its budget buying merchandise in bulk at wholesale prices for the sole benefit of their members. By aggregating Costco members’ purchasing power, Costco is able to achieve for its members something they cannot do on their own – purchase quality goods at near wholesale prices. Costco does little formal marketing. Its success is based upon the word of mouth of satisfied Costco members.

Costco also treats their employees well. They do not have the union issues that plague WalMart because they provide generous benefits and pay substantially higher than minimum wage. Theft of merchandise by employees at Costco is also low.

By treating their customers and employees well and making them true partners in their endeavor, Costco has been rewarded by their customers with millions of referrals.

At HomeGain we believe the Costco model is worth emulating. read more

Posted by Louis Cammarosano on Jun 06, 2008 under HomeGain

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HomeGain Celebrates 9th Anniversary with a Trip to AT&T Park

On June 4, HomeGain treated its employees to a trip to AT&T Park to see the San Francisco Giants play the New York Mets.

Classified Ventures Chief Executive Officer, Dan Jauernig, and President of Classified Ventures Real Estate, Tim Fagan, flew in for the company baseball event.

“As HomeGain enters it 10th year, we look forward to continuing to delight our customers and employees,” said HomeGain General Manager Louis Cammarosano.

Although the San Francisco Giants lost 5-3, HomeGainers who attended seemed to have enjoyed the beautiful day and a fun time out at the park.

Last year we celebrated HomeGain’s 8th anniversary by going to an Oakland A’s game at the Coliseum. read more

Posted by Angie Kerkman on Jun 05, 2008 under HomeGain

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101 Reasons to Use a Real Estate Agent

Mike Farmer’s excellent post on Earning Our Keep reminds us of the many things that Realtors do to facilitate transactions.

Later this year, HomeGain will announce its 3rd Annual Real Estate Agent Appreciation Campaign.

Last year as part of our 2nd Agent Appreciation Campaign, we published “101 Reasons to Use a Real Estate Agent”.

We’d like to update it for this year’s campaign.

Please take a look and feel free to add to it additional items or more importantly to give examples of how you handle some of the items on the list. read more

Posted by Louis Cammarosano on May 27, 2008 under HomeGain

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Louis Cammarosano At BloodhoundBlog Unchained

Here’s the HomeGain big dawg, on a panel at the BloodhoundBlog UNCHAINED Social Media Marketing Conference, sponsored by Zillow.com.  Pretty impressive under fire.

For a guy who wonders about the efficacy of social media marketing, he gets it.

Thank you for your participation, Louis. You done HomeGain proud. read more

Posted by Brian J. Brady on May 22, 2008 under HomeGain, Blogging and Social Networking

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