Popular tool becomes part of AgentView

It seems every other day a newspaper reporter or blogger takes note of Home Sale Maximizer.

After getting the value of his home on HomeGain.com, Max finds out which home improvements to make before his home goes on the market, and contacts the featured Realtor to ask questions about his market.

Home Sale Maximizer is an online home improvement tool home on a HomeGain survey of over 2,000 real estate agents.

Home Sale Maximizer helps consumers calculate which home improvements will increase the resale values of their homes.

Last night we integrated Home Sale Maximizer into our popular AgentView product that features Realtor listings, blogs, profiles and other real estate content in an advertising-free environment. Continue reading this post

Karen Breen Elia of RE/MAX Exclusive Properties in Chicago is the special guest in this month’s “Winning Agent Call” on HomeGain Radio, hosted by Peter McCullough. The topic is home staging.

In Karen’s opinion, home staging is on the rise. “The more successful agents are finding that home staging is the key to moving properties, especially for agents in the more competitive markets,” said Karen.

Listen to Karen Breen Elia’s advice to real estate agents on home staging:

On this call, Karen shares how she provides value to her clients, overcomes objections (like personal tastes), and why it’s important to get “commitment” from clients before she begins working with them. Continue reading this post

Part 2 – HomeGain’s Fall 2007 Home Sale Maximizer™ Survey

In part 1, I disclosed six of the top 10 most recommended home improvements (by real estate agents). Now here are the top four!

1. Clean and de-clutter
2. Lighten and brighten
3. Stage home for sale
4. Landscape front/back yards

In each of the four regions, West, East, South and Mid-West, all real estate agents agreed that cleaning and de-cluttering was the most valuable action in getting a home into “home selling condition.”

At a minimal cost of a couple hundred dollars, ROI of cleaning and de-cluttering your home may skyrocket into a high average of 578%. This is added home value in the range of $1,500-$2,000. The highest return on investment was in the West (837%).

Professional home staging came in second place in the South and Mid-West. On a national level, agents reported that home staging costs between $400 and $600 on average, potentially resulting in a $1,900 to $2,500 increase to the home’s selling price, and making the return on investment over 340%. Continue reading this post

Part 1 – HomeGain’s Fall 2007 Home Sale Maximizer™ Survey

What are Realtors® advising homeowners do when it comes time to sell their home?

Turns out it’s what every home seller wants to hear. First, it is not going to cost a lot to see a high ROI. Secondly, it’s not going to be extremely time consuming or challenging.

In HomeGain’s Fall 2007 Home Sale Maximizer™ Survey that included over 2,000 real estate agents across the U.S. the results were just that. The goal of the survey was to find out what real estate agents recommend to homeowners to get their home into home selling condition and maximize their return on investment (at a minimal cost).

By the way, Home Sale Maximizer is a free, online home improvement tool for home sellers. As a Realtor®, it’s a great tool to give to your clients to help them BEFORE the home sale process started.

I’m going to list the results for the top six to 10 most recommended do-it-yourself home improvements in this part 1 real estate blog post, and then reveal the top four in Part 2. Continue reading this post