Archive for the ‘ Home Staging ’ Category

Staging Experts Say

This article is delivered by Elliman Realtors, New York City Apartments.

Staging professionals across the world will agree that many of the things that we miss upon staging a home are simple oversights. In order to address many of these, we must first focus on three separate categories of neglect, and further break those down into separate do’s and don’ts. The first would be appearance.


One of the most accommodating things any seller can do is make more room. The more rubbish you have lying around, the less chance you have of selling in a short period of time. In fact, the overall look of both the inside and outside of your home is priority #1.

What some stagers have deemed as “counter intelligence,” simply translates to keep your countertops clear. A home always looks dirtier when countertops, or floors for that matter, are covered in unsightly clutter.

Another notable word of advice is to play it safe. Refrain from hanging provocative decor (i.e. – deer head). Meanwhile, be sure to check your house for other distasteful furnishings. Dust, cobwebs or trash are three other examples of DO NOT DISPLAY.

Damages are serious no-no’s; Replace deteriorating wallpaper and cover scratches or holes in the wall and floor.

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Posted by: HG Blog Admin on August 3rd, 2011 under Home Staging


HomeGain 2011 Home Improvement National Survey Results announced today that it has released the results of its nationwide home improvement and home staging  Home Sale Maximizer™ survey. Past findings from the survey have been a guide for thousands of home sellers in preparing their homes for sale.

HomeGain recently surveyed nearly 600 real estate agents nationwide to determine the top 10 low cost*, do-it-yourself  home improvements for people getting their home ready to sell.

The top five nationwide home improvements that Realtors recommend to home sellers, based on average cost and return on investment (ROI) to sellers, are:

  1. Cleaning and de-cluttering ($290 cost / $1,990 price increase / 586% ROI / 99% recommended)
  2. Lightening and brightening ($375 cost / $1,550 price increase / 313% ROI / 97% recommended)
  3. Home staging ($550 cost / $2,194 price increase / 299% ROI / 80% recommended)
  4. Landscaping ($540 cost / $1,932 price increase / 258% ROI / 93% recommended)
  5. Repair Electrical or Plumbing ($535 cost / $1,505 price increase / 181% ROI / 92% recommended)

Costs are averages and rounded up.

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Posted by: Louis Cammarosano on January 18th, 2011 under Home Improvement, Home Improvement Surveys, Home Staging, HomeGain, HomeGain Surveys, Polls


Should A Home For Sale Be Decorated For The Holidays?

Home stagers will tell you to keep your home attractive but neutral when hoping to sell quickly. It should be appealing to potential buyers and also allow them to envision themselves, their style, and their possessions in the home. How does that translate to holiday decorations?

Do wreaths, lights, trees, and holiday figurines have a place in a well staged home? How should you advise your clients when listing their homes around the holidays?

From a practical standpoint if your client is hoping for a quick sale, holiday decorations are one more thing to pack when it’s time to move. This helped me make the decision to leave everything tucked away in the attic when we sold our house this time last year. It helped that we were traveling for Christmas and my daughter still got to enjoy decorating the tree with Grandma. Someone who will be home for the holidays might prefer to keep up the annual traditions to minimize the disruption the family is likely experiencing with a house on the market.

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Posted by: Anna Platz on December 16th, 2010 under Home Staging, HomeGain


Green Home Staging: Reuse, Reduce and Recycle

“Reuse, Reduce and Recycle” is a tune my grammar school son chants all the time. He learned it in school and I have even found myself chanting it at times. And as with anything, once something gets in to your head you find yourself applying it to your everyday

As Earth Day approaches I am excited by how I have applied some of the “Green” principles of my son’s song to my own home staging business in Marin. As home stagers, we try to have environmentally sustainable designs that improve our environment rather than detract from it.


The most obvious is that we reuse our furniture for home staging. And when we need to add to our collection we try to buy locally so we can reduce transportation costs and waste.

When clients are thinking of replacing their upholstered furniture I suggest that they have their furniture recovered rather than just throw it away. Upholsterers can recycle the furniture to look like new, with half the waste as buying new, and half the cost.


Lighting is also an easy way to be eco-friendly. Before any open house Realtors turn on all of the lights in the home. This creates light and a welcome environment. This is also something I do before a party when I want my guests to feel welcome and the energy in the house come alive. But before wasting all of that wattage consider using only compact florescent light bulbs. Switching from a traditional light bulb to a CFL is a simple change everyone can make to reduce up to 20% of our greenhouse gases without skimping on the ambiance.

Another way we reduce waste is to reuse our packing materials over and over again rather than have our moving companies use new materials. Continue reading this post


Posted by: Stephanie Decker on April 19th, 2010 under Green Real Estate, Home Staging

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And Then There Was Staging…

This is my first contribution to HomeGain and thought what a better place to start then at the beginning – the importance of home staging and why it is such a hot industry in the real estate market.

home-staging-decorIn 2009 HomeGain released its national survey results for the top Return on Investment (ROI) for home sellers. HomeGain surveyed over 1,000 realtors across the country and found that the number one home improvement ROI was cleaning and de-cluttering. These two are inexpensive and truly the first two necessary steps in preparing any home for sale. The second best ROI was home staging — followed by lighting and landscaping.

The previous survey released by HomeGain was in 2007 and placed home staging behind lighting and landscaping. HomeGain estimated a 585% ROI, with average costs under $5K, and I am not surprised given the importance and success in this growing industry.

Although many have claimed starting the idea of home staging, the industry really was born out of necessity for realtors who were selling run down and cramped houses. Back then there just was not a name for it.

Savvy realtors realized that some homes needed serious help before they could put the home on the market. Continue reading this post


Posted by: Stephanie Decker on February 1st, 2010 under Guest Bloggers, Home Staging


Home Improvement Survey Press Call

This week we met with Realtor® survey respondents, home stagers, staging bloggershg_radio and members of the press to discuss the results of the HomeGain 2009 Top 12 Home Improvements Survey on HomeGain Radio.

If you didn’t have a chance to attend, listen to it here:

Participant Comments Included:

Stephanie Decker, Staged Homes Marin: “The timing of the results coming out was amazing because I had an office presentation that day and it was very useful information for me to include. It gave me more substance to what I was trying to say and what I am trying to do to help the Realtors. I really appreciate it.”

Lise Desormeaux, RMR Real Estate Marketing: “More people are becoming aware of what needs to be done to market a property these days. I agree with the survey findings that HomeGain has compiled. I’m appreciative as a home stager for this information.”

Gina Vierra, StagedHomes: “When was the data compiled? Where can I find the data?” (answers: October 2009;

News coverage of the October Home Improvement  includes: Continue reading this post


Posted by: Jessica Gopalakrishnan on November 13th, 2009 under Home Improvement, Home Staging, HomeGain Market Data, HomeGain Radio, Polls

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