Archive for the ‘ HomeGain Surveys ’ Category

HomeGain Releases 4th Quarter 2011 Regional Home Values Survey Results

Below are the regional results of the entire survey, categorized into four regions*, Northeast, Southeast, Mid-West and West. You can also check out the national results of the HomeGain 4th quarter 2011 home values survey. Questions and Regional Results

  1. Have home prices increased, decreased or stayed the same in the last year?
  2. On average, what do homeowners believe that their home is worth?
  3. How do buyers feel that homes for sale are priced?
  4. What is the average difference in price between what sellers believe their home to be worth and the amount at which the home gets listed?
  5. What is the average difference in price between what a home is listed at and what a home sells for?
  6. In the next six months, will the values of homes in your market increase, decrease or stay the same?
  7. What percentage of homes for sale are foreclosures in your area?
  8. What is the average home price in your area?
  9. What percentage of your clients are first-time buyers?
  10. How do you think Barack Obama is performing in his role as President?
  11. If the Presidential election were held today, who would you vote for?

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Posted by: Louis Cammarosano on December 3rd, 2011 under Home Prices, Home Values, Home Values Surveys, HomeGain, HomeGain Market Data, HomeGain Surveys

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HomeGain Identifies Real Estate Agents’ Top Marketing Practices and Preferences

Recent HomeGain surveys reveal the top marketing practices and preferences of real estate professionals in 2010- 2011; Referrals ranked number one; Real estate professionals preferred marketing via open houses and postcards/mailings vs. social media; blogging as a marketing preference wanes.

Emeryville, CA – May 19, 2011 – HomeGain®, a leading website that connects real estate agents with home buyers and sellers, today announced the results of its Real Estate Professionals Marketing Practices and Preferences survey, reflecting the cumulative data from HomeGain’s May and August 2010, and April 2011 surveys.

Based on responses from over 700 real estate agents and brokers nationwide, referrals ranked the number one marketing preference among real estate professionals for acquiring new clients, with a cumulative overall score of 8.7 out of a possible 10 for effectiveness. Referrals also ranked number one in the February 2010 HomeGain Real Estate Professionals Marketing Practices and Preferences Surveys.

Leads from brokers and events (including open houses) ranked second and third, respectively, as most effective marketing strategies, replacing featured listings and email campaigns as indicated in the February 2010 HomeGain survey.

Postcards and mailers were bumped down from fourth in the February 2010 survey to sixth. Print ads fell from 10th in the February survey to 11th.
The most recent results show a substantial decline in agents’ marketing preferences for blogging (moving from fifth to thirteenth since February 2010), as well as a slight decrease in preference for social media.

“It comes as no surprise that real estate professionals once again noted that referrals are the most effective and most preferred form of marketing” said Louis Cammarosano, General Manager of HomeGain. “It is surprising, however, that social media and blogging as marketing strategies lost some favor with real estate professionals over the past year.”

Top Effective Marketing Strategies for Real Estate Professionals:
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Posted by: Louis Cammarosano on May 18th, 2011 under Best Practices, Blogging and Social Networking, HomeGain, HomeGain Surveys, Twitter

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HomeGain Survey Finds Sellers Don’t Focus on What Home Buyers Want When Selecting a Real Estate Agent

HomeGain’s  Home Buyers and Sellers Listing Preferences survey finds home buyers want to see marketing amenities like photos and floor plans in home listings; A majority of home sellers select real estate agents based on fees, web presence and office location rather than on their specific marketing plans

We’re pleased to announce the results of its survey on home buyer listing preferences and home seller listing agent criteria.

HomeGain surveyed over 1,000 home buyers who were asked to rate, on a scale of one to five, the importance of certain home listing amenities and information including, but not limited to, the number of photographs available, neighborhood information, virtual tours and interactive floor plans presented in connection with home listings.

The results show that the most important listings feature (scoring 4.3) buyers want to see is a large number of photographs. The next most important listings feature (scoring 4.1) for buyers are maps that display the location of the listed property.

Top 10 Most Important Property Listing Features for Home Buyers (Cumulative Averages, 1 = Least important, 5 = Most important):

  1. Wide selection of photographs (4.3)
  2. Location of the property on a map (4.1)
  3. Room sizes (4.0)
  4. Floor plans (3.9)
  5. Town name (3.8)
  6. House number (3.57)
  7. Street name (3.57)
  8. Room description (3.51)
  9. 360 virtual tours (3.4)
  10. Information on local services, eg. shops and schools (3.2)

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Posted by: Louis Cammarosano on April 13th, 2011 under HomeGain, HomeGain Market Data, HomeGain Surveys, Market Trends

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HomeGain 2011 FSBO vs. REALTOR® Survey Finds Home Sellers Fare 50% Better in Getting Their Homes Sold Using a REALTOR® Than Selling On Their Own

HomeGain’s 2011 For Sale By Owner (FSBO) vs. REALTOR® survey reveals home sellers’ success rates and satisfaction. Home sellers have greater success and higher satisfaction with the home sale process using a REALTOR® than going FSBO.

HomeGain surveyed over 1,000 homeowners asking whether they used a REALTOR® to sell their home or whether they attempted to sell it themselves. Eighty-three percent said they used a REALTOR® to sell their home and 17 percent said they tried to sell their home on their own.

Fifty-nine percent of home owners that used a REALTOR® to sell their home were successful vs. 39 percent of FSBO’s, reflecting a 50 percent higher closing rate for those home sellers using a REALTOR®.

Eighty-one percent of homeowners that used a REALTOR® to try and sell their homes said they would use a REALTOR® again for their real estate needs.

Eighty-eight percent of home owners who sold their homes using a REALTOR® said they would use a REALTOR® again. Continue reading this post

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Posted by: Louis Cammarosano on February 23rd, 2011 under HomeGain, HomeGain Surveys, Realtor

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HomeGain 2011 Home Improvement National Survey Results

HomeGain.com announced today that it has released the results of its nationwide home improvement and home staging  Home Sale Maximizer™ survey. Past findings from the survey have been a guide for thousands of home sellers in preparing their homes for sale.

HomeGain recently surveyed nearly 600 real estate agents nationwide to determine the top 10 low cost*, do-it-yourself  home improvements for people getting their home ready to sell.

The top five nationwide home improvements that Realtors recommend to home sellers, based on average cost and return on investment (ROI) to sellers, are:

  1. Cleaning and de-cluttering ($290 cost / $1,990 price increase / 586% ROI / 99% recommended)
  2. Lightening and brightening ($375 cost / $1,550 price increase / 313% ROI / 97% recommended)
  3. Home staging ($550 cost / $2,194 price increase / 299% ROI / 80% recommended)
  4. Landscaping ($540 cost / $1,932 price increase / 258% ROI / 93% recommended)
  5. Repair Electrical or Plumbing ($535 cost / $1,505 price increase / 181% ROI / 92% recommended)

Costs are averages and rounded up.

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Posted by: Louis Cammarosano on January 18th, 2011 under Home Improvement, Home Improvement Surveys, Home Staging, HomeGain, HomeGain Surveys, Polls

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Top 10 Most Effective Real Estate Marketing Strategies (August 2010)

Referrals remain in top spot; YouTube and video sites bump blogging from last place; Agents get lower results from print marketing toward end of year

Announcing the results of the HomeGain Realtor® Marketing Preferences Survey reflective of cumulative data from May and August surveys.

Based on responses from over 1,200 real estate agents and brokers nationwide, the results show a large dependence on referrals for acquiring new clients, with a cumulative overall score of 8.9 out of a possible 10 for effectiveness, which is slightly higher than Realtors indicated in the December-February HomeGain Realtor Marketing Survey.

Leads from their brokers and events, which includes open houses and fairs, are considered the next two most effective marketing strategies, replacing featured listings and email campaigns as indicated in the December-February survey.

Postcards and mailers were bumped from the fourth rank in the December-February survey to sixth, but for August results alone, it was scored as the eighth most effective strategy. Print ads were bumped off the list as a most effective marketing tactic, but listed as their ninth top marketing objective.

Survey results show a substantial decline in agents’ marketing results with blogging (moving from the fifth spot to eleventh spot since February), but an increase in social networking, which includes Facebook, Twitter, MySpace and LinkedIn, particularly with Facebook.

Agents’ opinion of how effective getting leads from their brokers was scored 6.0 in the May HomeGain Realtor Marketing Survey and decreased to 5.5 in August. Similarly, agents scored the effectiveness of participating in real estate focused events a 5.3 in May and only 4.7 in August.

Four least effective strategies and marketing objectives that did not make either top 10 list, from highest to lowest score, are blogging, outdoor ads, pay per click and banner ads.

Top 10 Effective Marketing Strategies for Realtors:

  1. Referrals (Total score of 8.9 out of 10)
  2. Leads From Your Broker (5.7)
  3. Events (5.0)
  4. Featured Listings (4.7)
  5. Email Campaigns (4.6)
  6. Postcards/Mailers (4.5)
  7. Craigslist (4.3)
  8. Social Networking (4.3)
  9. Online Lead Generation Services (4.3)
  10. YouTube / Video Sites (3.8)

(Cumulative Averages, 1=least effective/10 most effective)

Top 10 Marketing Objectives for Realtors in 2010:

  1. Referrals (8.8 out of 10)
  2. Leads From Your Broker (6.0)
  3. Events (5.7)
  4. Email Campaigns (5.3)
  5. Craigslist (5.0)
  6. Postcards/Mailers (5.0)
  7. Social Networking (4.9)
  8. Featured Listings (4.9)
  9. Print Ads (4.2)
  10. Online Lead Generation Services (4.0)

(Cumulative Averages, 1=least likely to use/10 most likely to use)

Surveyed agents indicated that they will continue to focus on referrals as their leading marketing strategy for the remainder of 2010, followed by leads from their brokers, events and email campaigns respectively. Craigslist moves up to the fifth top objective, and featured listings moves down from the fourth to the eighth top objective.

Cumulative averages are based on two surveys conducted in March and August 2010.

HomeGain conducts regular surveys of Realtors, including the HomeGain Home Improvement Survey, a quarterly HomeGain Home Prices Survey, and a Green Home Improvement Survey. The 2010 fourth quarter HomeGain Home Prices Survey results will be announced next month.

HomeGain’s AgentView online marketing program provides real estate agents with several of the top 10 most effective marketing practices for reaching potential home buyers and sellers in an all-in-one, exclusive and ad-free platform.

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Posted by: Jessica Gopalakrishnan on May 30th, 2010 under HomeGain Surveys, Polls

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