Nothing beats attending HomeGain “Live” Nation in person, but the videos are second best!

This video features Mitch Ribak of The eHomes Realty Network in Florida, Linda Davis of RE/MAX Realty Group in Connecticut, and Dave Marron of First and Elm Realty in California.

These three Realtors® became successful by mastering techniques of leveraging the Internet to get people to their websites, turning visitors into clients, and building profitable real estate businesses as a result.

Watch the HomeGain Nation session video: “Traffic, Leads, Conversion: BuyerLink”

Keep checking back as we will be adding more videos over the next couple of weeks.

Up next: “Home Staging Session” with Lise Desormeaux of RMR.

Also see more HomeGain Nation videos on the HomeGain YouTube channel and on the HomeGain Nation Blog.

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I haven’t sold a house in about 5 years. Ok, maybe one, but only because an old friend insisted. I’ve found a niche: Listing real estate in Ledyard, CT. I love the marketing and the negotiating and have the systems in place to do it pretty well. I do it well enough, that a year ago I dissolved my team and sold my company, RE/MAX Realty Group in Gales Ferry. I moved to a home office but stayed with the company and kept my awesome assistant. Now I concentrate on what I do best.

Seth Godin in a blog post today calls it Island Marketing. Ledyard, CT is my island. I’m slightly famous in my town because I focus on just 15,000 people. I support everything local and run ads in tiny economic publications like the Ledyard Fair Brochure, the Ledyard Home and Garden Tour Guide, and the Memorial Day Parade booklet. You can find my Blog URL on school calendars, baseball jerseys, and Parks and Recreation schedules.

I don’t plan to sell a house this year or even next year. So why would I be such a big fan and user of BuyerLink™?  When I worked with a team, HomeGain’s BuyerLink product kept my buyer’s agents busy. Today I use BuyerLink as an extra source of income by referring my HomeGain buyers to those same agents on a referral basis. I provide no other support as I did when I was a team leader. They are happy for the business and travel Eastern CT showing houses. I stay happy on my Island enjoying the fruit.

Linda will be participating in a session titled “Traffic, Leads, Conversion: BuyerLink” at HomeGain Live Nation in San Francisco on August 3rd at 2pm. Twitter #homegainnation

I thought it would be worthwhile to show agents, particularly HomeGain BuyerLink and AgentEvaluator members, some true stats of Internet leads (from one Realtor to another).

My goal in gathering this data was to discover  home buyer tendencies.  I randomly took 100 of our sales this year to come up with the following stats.

I figured it’s roughly 50% of our sales this year and would be a great sampling.

The main findings were the following:

Average Number of Days to Purchase: 180.5 days

Quickest Sale: 5 days

Longest Sale: 539 days

(Last year we had approximately 20 sales from leads that were from the year 2004.)

Number of Closed Leads with Phone Numbers: 88

Number of Closed Leads with no Phone Number: 12

(This is a tough number to quantify as many of our Agents put the phone numbers in the CRM once they have obtained it.  When I worked on this stat two years ago, we were at 25% of our sales came from leads with no phone number.  I believe we are most likely still around that level.)

Continue reading this post

On Monday, in anticipation of the HomeGain Live Nation Real Estate Forum on August 3rd in San Francisco, HomeGain will recognize several agent and broker members in a press release for their success with the HomeGain’s BuyerLink™ per-per-visit marketing program.

The press release will recognize Mitch Ribak of The eHomes Realty Network and Tropical Realty of Suntree in Florida, Debra Gravelle with RE/MAX Home Team Realty in Washington, Rosemary Mancuso of Keller Williams in Massachusetts, and Ron Petzel of Realty Executives in Florida.

Mr. Ribak is on track to sell 350 homes in 2009 with the help of the BuyerLink marketing program. “BuyerLink has helped me increase my business revenues year after year – it brings in over $110,000 per month,” said Mitch Ribak. “We get double the click-to-lead conversion rate using HomeGain versus Yahoo! and Google. We expect to earn over one million dollars in commissions coming from BuyerLink this year.”

Debra Gravelle stated, “I just calculated that I am now over $50,000 in commission from BuyerLink! That’s amazing considering a $600 a month budget.”

“Since September of 2008 I have spent $5,400 and have made back $72,355 in income just from BuyerLink,” said Rosemary Mancuso. Plus, I have 24 home sales pending. HomeGain’s leads are very high quality and I rely on the traffic they send me.” Continue reading this post

This month’s Agent Success Newsletter features Debra Gravelle, a Realtor® at Grant County Properties in Moses Lake, Washington. In our exclusive interview with Debra, she discusses the value of trying new online marketing programs, and how her business has skyrocketed in the past six months as a result of finding the right ones.

Listen to Debra’s feature story:

Also read the full story: Continue reading this post

Mitch Ribak went live on the air with the Barry’s on Real Estate Radio USA on Friday to talk about his newly launched 100MPH Marketing software for real estate agents.

For those of you who have been following Mitch’s blog posts here, he’s having an excellent year down in Melbourne, Florida, even in a down market. And he’s not catering to REO’s, foreclosures or short sales.

Listen to Mitch’s radio interview. He also talks about how he’s been able to develop a marketing system that produces high ROI results from the HomeGain BuyerLink program. Continue reading this post