It’s been an interesting first 5 months in Brevard County Florida. Arguably we have one of the worst Real Estate markets in the country. Our prices came down from $275k average at our peak in 2005 to $117k average currently. The good news is that we seemed to have leveled for about a year and days on the market are averaging 90-120 days for most homes with 30-60 days for homes priced correctly.
Many consumers have been burned by a short sale or two and have decided to stay away from them. We like that! We also been able to increase our home sales price to $144k this year by better understanding our buyers and our leads.
Like I said, it’s been an interesting first 5 months. We are on track to beat our numbers from last year by at least 20% maybe more. We are closing 30-46 homes per month which is up from our average last year of 28 closings. It’s very exciting.
So what can I attribute our continued growth each year? Two things, Buyerlink and lead conversion.
BuyerLink is a no-brainer since I capture twice as many leads at half the cost of what I was paying with Google and Yahoo!. Once you do capture the lead, you have to be able to do something with it. The key to lead conversion is systems. Because BuyerLink produces so many leads, you need to be sure to have a solid conversion system including listings, drip campaigns and most importantly phone call follow up.
If you don’t have a system in place, not only do you not get the return you are looking to get, you can waste a ton of money!
I could spend hours going over most of this stuff, but the reality is, converting leads is just not that hard. Half of it is attitude. Continue reading this post