This month’s Agent Success Newsletter features Debra Gravelle, a Realtor® at Grant County Properties in Moses Lake, Washington. In our exclusive interview with Debra, she discusses the value of trying new online marketing programs, and how her business has skyrocketed in the past six months as a result of finding the right ones.

Listen to Debra’s feature story:

Also read the full story: Continue reading this post

Mitch Ribak went live on the air with the Barry’s on Real Estate Radio USA on Friday to talk about his newly launched 100MPH Marketing software for real estate agents.

For those of you who have been following Mitch’s blog posts here, he’s having an excellent year down in Melbourne, Florida, even in a down market. And he’s not catering to REO’s, foreclosures or short sales.

Listen to Mitch’s radio interview. He also talks about how he’s been able to develop a marketing system that produces high ROI results from the HomeGain BuyerLink program. Continue reading this post

This month’s Agent Success Newsletter features William “Sean” French of RE/MAX Town Center at Easton in Columbus, Ohio.

After years of trial and error, Sean has a website that captures above average visitors, and business practices and processes in place that are making his business more successful than ever.

Sean French has seen a high ROI from the BuyerLink program that drives buyers to his website – last year he invested $18,000 and saw $75,000 in return!

During our exclusive interview with Sean, he gives advice on the following topics:

• What a successful website should include
• Where to send website visitors
• 4 steps to better qualifying leads
• How to hit home runs with follow up phone calls

Listen to Sean French’s advice and business strategies:

To hear more HomeGain Radio interviews, plus find real estate articles, survey results and more, visit our Media Center!

Continue reading this post

I spent some time today looking at other real estate agent websites and landing pages both of HomeGain clients and in the search engines. I will say that most HomeGain agents are doing it correctly or are close.

However, this email is really for the others who are not doing it right, or if you are marketing on the Internet and still use your home page as your landing page.

It’s amazing to me how many Realtor and Broker websites don’t even try to capture names, emails, and phone numbers. Their [home buyer and seller] visitors come to their websites, use their tools, and then call another agent.

Firstly, do you understand what a landing page is?

I know, some of you might be smirking right now, but there are a lot of people that don’t have any idea what that means. A landing page is the page in which a customer coming to your site lands on.

For instance, if a customer comes to your site from the Internet and when they click on a link they end up on your Continue reading this post

On Cinco de Mayo (May 5th), HomeGain had a special treat, as Kelly Barnes, a Realtor from Hawaii, came to visit us in Emeryville.

Mr. Barnes has extensive real estate knowledge within the Honolulu and West Coast mainland areas. He owns several multi-family apartment buildings in the Honolulu area and is accustomed to handling real estate transactions of tremendous value.

A BuyerLink subscriber for over a year, Kelly provided some great insight into what’s happening in his market as well as what HomeGain has done for his business.

“I feel confidant investing my marketing dollars with HomeGain, due to the simple fact that it works,” said Kelly.

Ryan Monsanto, Senior Sales Manager at HomeGain, stated, “Kelly had a great time visiting us and the feeling was mutual for HomeGain, as we are focused on building strong relationships with our clients.” Continue reading this post

Why is HomeGain’s BuyerLink program successful for our business? It is just PPC (pay per click), isn’t it? Couldn’t I do this myself and save money? Wouldn’t it be better to just use the natural search and not pay for clicks at all?

These are all valid questions I have asked myself – especially in a tough market like this – and I am sure I am not the only one asking! We all need to run our budgets as lean and mean as possible right now.

Isn’t the BuyerLink program just PPC and couldn’t I do this myself?

BuyerLink is a form of PPC but it is professionally administered. There is a whole learning curve involved with learning to run a successful PPC campaign. You will pay for this learning curve in one way or another. We could run it ourselves and just make the mistakes that are inherent when an amateur attempts something like this. That is one way to pay for it.

Another way is to simply hire someone to teach us. This is another form of payment but what if things change and the skills we learn become obsolete? Will we be able to keep up with current trends? Probably not.

The final way to pay for PPC is simply to allow HomeGain to administer it for us with skilled professionals who do this every day. To me that makes the most sense as I have other things to do and this is not my expertise. Continue reading this post