Do You Truly Understand What a Landing Page Is?

I spent some time today looking at other real estate agent websites and landing pages both of HomeGain clients and in the search engines. I will say that most HomeGain agents are doing it correctly or are close.

However, this email is really for the others who are not doing it right, or if you are marketing on the Internet and still use your home page as your landing page.

It’s amazing to me how many Realtor and Broker sites don’t even try to capture names, emails, and phone numbers. Their [home buyer and seller] visitors come to their websites, use their tools, and then call another agent.

Firstly, do you understand what a landing page is?

I know, some of you might be smirking right now, but there are a lot of people that don’t have any idea what that means. A landing page is the page in which a customer coming to your site lands on.

For instance, if a customer comes to your site from the Internet and when they click on a link they end up on your home page, your home page is your read more

Posted by Mitch Ribak on Jun 03, 2008 under Website Strategies, BuyerLink

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A Visit from Agent Kelly Barnes

On Cinco de Mayo (May 5th), HomeGain had a special treat, as Kelly Barnes, a Realtor from Hawaii, came to visit us in Emeryville.

Mr. Barnes has extensive real estate knowledge within the Honolulu and West Coast mainland areas. He owns several multi-family apartment buildings in the Honolulu area and is accustomed to handling real estate transactions of tremendous value.

A BuyerLink subscriber for over a year, Kelly provided some great insight into what’s happening in his market as well as what HomeGain has done for his business.

“I feel confidant investing my marketing dollars with HomeGain, due to the simple fact that it works,” said Kelly.

Ryan Monsanto, Senior Sales Manager at HomeGain, stated, “Kelly had a great time visiting us and the feeling was mutual for HomeGain, as we are focused on building strong relationships with our clients.” read more

Posted by Jessica Gopalakrishnan on May 19, 2008 under HomeGain, BuyerLink

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Why Have Your Clicks Managed?

Why is HomeGain’s BuyerLink program successful for our business? It is just PPC (pay per click), isn’t it? Couldn’t I do this myself and save money? Wouldn’t it be better to just use the natural search and not pay for clicks at all?

These are all valid questions I have asked myself – especially in a tough market like this – and I am sure I am not the only one asking! We all need to run our budgets as lean and mean as possible right now.

Isn’t the BuyerLink program just PPC and couldn’t I do this myself?

BuyerLink is a form of PPC but it is professionally administered. There is a whole learning curve involved with learning to run a successful PPC campaign. You will pay for this learning curve in one way or another. We could run it ourselves and just make the mistakes that are inherent when an amateur attempts something like this. That is one way to pay for it.

Another way is to simply hire someone to teach us. This is another form of payment but what if things change and the skills we learn become obsolete? Will we be able to keep up with current trends? Probably not.

The final way to pay for PPC is simply to allow HomeGain to administer it for us with skilled professionals who do this every day. To me that makes the most sense as I have other things to do and this is not my expertise. read more

Posted by Wayne Long on Apr 15, 2008 under BuyerLink

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ActiveRain Agents Take Heed of Linda’s Dirty Little Secrets

Linda Davis’ combined comments from her 2 part blog posts, “My Dirty Little Secrets”, on ActiveRain totals to an impressive 234!

She’s honest and frank and voices a side that I’m certain a lot of other agents feel as well.

In Linda’s part 1 ActiveRain blog post she reveals that she still sends out postcards and a newsletter. She doesn’t feel guilty for licking stamps versus sending out drip marketing emails, because her clients respond to her and would lose 40% of her business if she stopped.

Her part 2 blog post reveals that she uses HomeGain’s BuyerLink program, which has been responsible for an extra 25 sales a year for her team for the past few years.

Here are some comments generated by ActiveRain readers:

“Thanks for sharing! I’ve been paying about $0.75 – $1.00 per click on Google AdWords to drive potential buyers / sellers to my website, so I think I may give that a rest for a few months and give HomeGain a try.” read more

Posted by Jessica Gopalakrishnan on Mar 10, 2008 under Blogging and Social Networking, BuyerLink

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