When I was just a young pup in the real estate business, a mentor of mine spoke a few words that I’ve kept tucked away in the back of my head to pull out when I need to. 

He wisely spoke, “no matter how you attempt to generate business, it always gets down to going nose to nose and belly to belly with people.”

I can’t help but think about his words many years later as social media has taken a big bite out of my day. Five years ago neither blogging nor tweeting was in my vocabulary and posting photos on Facebook or Flickr wasn’t in the picture (excuse my pun). 

In the last two years, I’ve been to more than a few conferences and attended a whole bunch of technology panels. Heck, I’ve even been a panelist several times myself. What I found is that many of the “experts” may be whizzes at social media but they aren’t experts in real estate.

Don’t get me wrong, I learn a lot from these folks about technology. I take good notes and put what they have to say into practice. But it suddenly occurred to me that something is missing from the resume of many real estate social media speakers and panelists: real estate experience. (As in selling a whole bunch of houses kind of experience.) I worry that newcomers to the business think that social media is the magic bullet when it really should only be a part (maybe a small part) of their prospecting efforts.  Continue reading this post

At the end of March, I was fortunate to be asked to be a guest on a national radio show called The Takeaway. There is an accompanying blog post here and you can listen to the 8 minute radio interview from there. As fun as it might be to be a part of a radio show, I wouldn’t have done this if not for the basic premise that differed from much of what we hear from the media.

The premise here was that the market is shifting — for the better. The interview came because of another blog post I wrote that was picked up in the research of a national reporter showing something different than what we hear from most “media” sources. Basically, some professional insight backed up with statistics that shows something different than the gloom and doom we hear which is partially fueling the perception problems many of us are seeing in the market today.

What I’m really trying to say is that we are our local experts and when we take the time to articulate the information and experience that we have, we can make a difference and with the mindset of many buyers today, we need all the help we can give to each other! We are the professionals in our market and we need to actively participate in the dialogue lest we spend our time complaining rather than helping the cause.

There are lots of ways us Realtors can do this;

Continue reading this post

HomeGain is delighted to announce that Sherry Chris, President and CEO of Better Homes and Gardens Real Estate, will be joining our already star studded cast of guest bloggers.

Sherry is a frequent speaker on major real estate industry panels, such as Inman Connect, Bloodhound Unchained, ReBlog Camps and REtechSouth to name just a few.

Sherry is an engaging personality and blogger as well as an adept user and evangelist of social media.

We should be receiving Sherry’s first post in a few days.

In the meantime you can follow Sherry on Twitter @BHGRE_Sherry

The problem with any product sold or given to real estate agents is, what I call THE MISSING MANUAL. Unlike the bikes I had to assemble at Christmas which had instructions – and still were tough to put together—the tools you get from vendors do not come with a manual of how to effectively use them. At best, you get the basics.

Let’s take blogging, for example. You can get a free blog from Wordpress or Blogger and strike out on your own. Or you can pay for a blog at any number of real estate websites. But there are 2 major problems.

1. The blog providers give you virtually no instructions on how to:

• Set up the blog
• Post content
• Add images, video, slideshows, listings widgets, etc. -– Do you know how to use an HTML editor -– Or know what the heck HTML is?
• Tag your posts (and images) -– did you know that images are indexed by Google?
• Categorize your posts -– did you know that choosing too many categories actually hurts you?

You have to learn by trial and error. That’s how I learned. It sucked. It took a long time and I made many mistakes, some of which I did not correct until years later — that’s right, years.

2. It takes time for Google to index new blogs.

You can write for months and months before folks can find your posts on Google, i.e. on the first page of Google. Let’s face it, no matter how great your content is, if no one can find it on Google, no one will read it. So you end of toiling without seeing real success and it’s discouraging. You’re likely to quit.

If only someone showed you how to write blog posts to effectively take advantage of SEO (search engine optimization)…………….

Continue reading this post

Last week, an email landed in my inbox with the subject line “Ledyard Police is now following you on Twitter.”  I admit it was a bit disconcerting.  Actually, I freaked out temporarily when I realized I was one of only 3 people being followed.  I ran into“Ledyard Police” a few nights later.  I’m a member of the Ledyard Town Council and we were discussing the police budget.  (Honestly, I don’t make this stuff up.)  As it turns out  “Ledyard Police” was following me for all the right reasons.  It seems that police departments in the area are considering Twitter as another resource to notify residents in case of emergencies.

I joined Twitter in 2007. Back then it was intimate, like the bar where everyone knew your name.  Since then Twitter has exploded. When someone in the industry follows me, I usually oblige and follow back. As a result, it is often hard to find the good stuff among the noise of people I don’t really know.  Fortunately, applications like Tweetdeck allow me to create groups and weed out those that don’t contribute to my Twitter objectives.

Like “Ledyard Police”, each user has his own reason for following and being followed on Twitter.  I was attracted to Twitter because of the 140 character limit. I seldom read blog posts beyond a few paragraphs.  I don’t need the War and Peace version of an opinion on short sales.

Whether I’m speaking as a Town Councilor, writing a blog post or debating politics, I’ve always been a woman of few words, many of them an attempt to be witty.  “Brevity is the soul of wit” is my mantra.  I doubt I could ever write a book.  I’m sure I would bore myself before the final chapter.  

I don’t have any expectations from Twitter as far as putting commission dollars in my pocket.  For me Twitter is more of a resource for making industry connections, following breaking news and events, and picking up tips on the latest and greatest technology.  I’d give it “5 Stars” for meeting those expectations.

Follow Linda Davis on Twitter

The internet is all abuzz about Twitter.

Twitter is a “microblogging” platform that lets you send 140 character “Tweets” (sort of like instant messages). People “follow” you, and you “follow” others. It’s a social networking platform that is undergoing tremendous growth. (See this article from Nielsen Ratings for more info. And note the largest user demographic is those aged 35 – 49. That’s prime home buying selling age folks…)

Realtors tend to jump on anything that has even a hope of getting them business — and there is nothing wrong with that provided you investigate and understand what it is you are getting in to. And yes, Twitter can get you business. It is a wonderful tool for expanding your Sphere of Influence and for networking with other professionals in and out of the real estate industry.

While there are no “rules” for the proper use of a platform like Twitter, there are unquestionably some guidelines and generally acceptable etiquette practices that, used properly, will accelerate your business growth and used improperly may result in you never getting anything out of Twitter. Continue reading this post