Archive for the ‘ Best Practices ’ Category

5 Things New Home Buyers Look for First

The real estate market is so huge these days that people that want to sell a house need to make sure that everything is in a perfect state. And not only that – they should also try to make the most important features stand out in order to make the potential buyers even more interested in their particular house.

Nobody buys a house without looking around for awhile, so it is necessary to get the property into the ideal state. Of course, there are some things that new home buyers look for first – and those are the things that you should focus on in your preparations the most. In this article, we are going to look at some of the top ones.


Patio might not be the most important feature for many buyers, but it is a feature that has a huge influence on the buyer’s first impressions and we all know how important that factor might turn out to be. Someone who will have to walk through a patio that is in a state of disrepair is surely not going to regard the entire property very highly. On the other hand, a well-designed patio with seasonal decorations that is kept in a good state might have the opposite effect on the potential buyer, so make sure that your patio is indeed going to start the inspection on a high note.


When it comes to exterior features, roof is one of those things that stand out the most and any deficiencies in that department are going to be noticed by everyone who will want to take an in-depth look at the property. This is especially true in locations that experience their fair share of bad weather and where it is a really good idea to have a roof of the best possible quality. You might not be willing to invest into a complete renovation, but you should undoubtedly fix the most obvious problems in order to make your house more attractive.

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Posted by: Guest Contributor on December 27th, 2012 under Best Practices, Guest Bloggers


Setting the Stage For Success in 2013

The holiday season is officially here, which means the New Year is not too far behind. If you’re anything like me, it feels like 2012 has just begun—I guess time really does fly when you’re having fun.

As 2013 approaches, we each have a golden opportunity to assess the current state of our businesses to make strategic adjustments to ensure the New Year is our best ever. Likely you know success doesn’t just happen. Success in business is achieved by having a clear vision, and by creating a detailed “road map” to turn the vision into reality. If you haven’t already worked out your business plan for 2013, here are several key questions to ask yourself:
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Posted by: Christine Rae on December 11th, 2012 under Best Practices

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4 Quick Tips to Maximize Social Media in Real Estate

Real estate has always been, and will continue to be, an industry centered on relationships. As such, real estate professionals are poised to exploit social media to further build relationships and their engagement of sphere of influence. However, many agents use Facebook, Google+, Twitter, Instagram, and the other social media sites merely as platforms of ‘marketing’ – and by that it’s merely spouting listings without any real value to the audience.

Here are a few tips based on observations of social media successes and failures:

  1. Be REAL. Don’t just talk about your latest and greatest listings – that’s a surefire way to get your audience to tune you out. Show your personality, relate to people, and be genuine. Be the real you, for better or for worse (hopefully for the better), and customers will respond accordingly.
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Posted by: Alex Cortez on December 5th, 2012 under Best Practices, Technology


4 Obstacles in the Way of Selling Your Home

Whether or not the market is in your favor, you may be self-sabotaging your home sale if you’re making some common mistakes. Simple errors can engage you in a real estate catch-22: wanting to sell your home, but making it difficult to do so. In order to save you from preventing the sale of your own home, here’s a list of four obstacles that may be in your way – and how to push them out of your path:

1. A Cluttered Home
Any potential home buyer wants to see his future space as a clean canvas, full of furniture and simple décor, but not muddled by all your worldly possessions piled on the floor. Make sure you do adequate cleaning, and to eliminate any extra clutter you want to keep, consider a self-storage unit. Companies, such as StorageMart, often have customers renting storage units to clear out clutter while their home is on the market.

2. Hanging Out at Home
Although you may be eager to see and hear the goings-on during showings and open houses at your own home – and simultaneously don’t want to have your regular at-home routine disrupted – you are standing in the way of your home’s sale if you stick around too much. It can be uncomfortable and awkward for potential buyers to view your space under your watchful eye. They won’t make honest comments about their feelings about your house, and their feelings themselves may be altered by your presence – and not in a good way. Take a step back and let your real estate agent do the work as you walk away for a short time.

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Posted by: Guest Contributor on October 31st, 2012 under Best Practices, Guest Bloggers


Everyone Pays For Leads

I have been an avid HomeGain user since I started in Real Estate and was thinking recently about why I use them and how other real estate agents gain their leads. Following this train of thought I came to the conclusion that everyone pays for leads one way or the other. Some do it through Homegain while others may “farm an area” sending out post cards, flyers, and other forms of “touch” to an area. Some choose to pay for their leads by advertising in the local newspaper or on a billboard. In the end we all pay for leads!

The question is: What is the most cost efficient method to garner your leads?

We choose to use a couple of the HomeGain products for leads. One sends potential customers directly to our idx to search for homes in Columbus, GA where we capture them in our website backend. Another product gives us a chance to compete for buyers and sellers through the HomeGain system. Either way the goal is to gain clients for our business. We have found both of these methods to be very effective and for that reason have continued to use both products for about 8 years now.

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Posted by: Wayne Long on September 4th, 2012 under Best Practices


Keep Cool this Summer without Breaking the Bank: Air Conditioning Best Practices

It’s getting hot as we close in on the end of July and a glass of orange juice isn’t enough to help you concentrate on much else beside the heat. You want to turn on the A/C but don’t want the bills to skyrocket, so what do you do? We’ve come up with a list of best practices that are often overlooked to keep your short and long-term costs down while maximizing the effectiveness of your air conditioning.

You wouldn’t expect your dryer to run at 100% without cleaning the lint screen, so why do you ask the same of your A/C unit? Keep it clean by lubricating the moving parts, and cleaning condenser coils as well as the blower components. Lubricating the moving parts will reduce friction in the motor, which in turn reduces electricity use. Cleaning the rest of the unit will increase its lifespan and help avoid airflow problems, which make your system up to 15% less efficient.

While your air conditioning unit might not be a work of art, it also is not something that you should try to hide. Inhibiting the airflow from your air conditioner or putting it next to something that may cause it to work harder to cool the air will increase the energy used. Another important thing to remember is that it is not only important to place your air conditioning unit in the right place, but also the thermostat. Put it away from large entertainment systems or other household items that may cause it to run more often than is necessary and register a higher heat than the rest of the house.

The above tips are meant to be things you check on once a month, or when you put your system into a house. But air conditioning is something you use everyday, so what can you do on a daily basis to get the most out of your A/C unit? Make sure that you aren’t leaving the A/C on unnecessarily when you leave the house. Even 2° will save you 10% on your bill every month, so pulling the blinds and turning off the unit when you go to work can make a huge difference.

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Posted by: Guest Contributor on July 24th, 2012 under Best Practices, Guest Bloggers


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