References Attract Clients

This month’s featured real estate agent in our Agent Success Newsletter is Sharon Detrick of RE/MAX Suburban Northwest in Houston, TX.

Here’s the feature story:

In less than five months this year, Sharon has already closed 5 home deals with AgentEvaluator home buyers compared with two deals in 2007. Why the difference?

After adding in references to her proposals that she sends to potential clients, she’s been experiencing a higher response and interest level from those consumers in her services.

Although it varies year to year (she’s been a HomeGain AgentEvaluator member since 1999) she’s definitely seen an increase since having added the references.

“I was hesitant to add in references because I didn’t see the value,” stated Sharon. “Obviously nobody is going to put in a negative reference, but apparently consumers really do want to see what others say about you – and know that real live people have had positive experiences with you as their agent.” read more

Posted by Jessica Gopalakrishnan on May 29, 2008 under Success Stories, AgentEvaluator

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Using AgentEvaluator to Win More Deals

Helping You Compete In Your Market

Competition in some HomeGain markets can be challenging. To succeed, an agent must effectively differentiate themselves or potential clients won’t select them to be their agent.

Unless a homebuyer or seller is directly referred to you in the offline world, it is likely their first impression of you will be your picture, name, a tag line, and maybe another detail or two which they saw on a mailer or another ad source.

Every day and in every market, potential buyers or sellers receive far more similar invitations to do business with you and your competitors than the number they receive when seeking an agent through HomeGain.

While these ad-based marketing methods can be effective (or you wouldn’t use them), they don’t allow you to really differentiate the value of your services from that of your competition, to comprehensively market your services, or to tell a potential client what you can do to meet their specific needs.

Unlike much of offline real estate marketing, read more

Posted by Barry James on Apr 23, 2008 under AgentEvaluator

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HomeGain First Quarter 2008 Home Sales Report by MSA - Part II

Last week, I posted an article in which we named the Top Ten MSA’s in the country where HomeGain buyers and sellers transacted in the First Quarter of 2008.

I included feedback on current market conditions in the Top Five areas from our top performing agents who closed those sales. Now, here is the latest information on the MSA’s ranked 6 through 10.

Again, a common theme among our member agents to working successfully in challenging markets is to educate our clients and, as Heidi Mueller says, to “manage expectations of the home sellers and buyers.”

Please feel free to join in and post comments about your local market conditions.

And the cities are… read more

Posted by Peggy Boehm on Apr 18, 2008 under HomeGain Market Data, AgentEvaluator

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HomeGain First Quarter 2008 Home Sales Report – Part 1

New Home Sales Results by MSA – Just In!

For our member agents who use the HomeGain AgentEvaluator program to aid consumers to Find A Realtor® online, first quarter home sales results are just in.

Even though real estate sales continue a downward cycle in many areas of the country, and the economy is slowing, HomeGain member agents are closing deals and making it happen successfully for their clients.

Where exactly you may ask are these consumers buying and selling?

We tabulate sales closed by HomeGain home buyers and sellers and report by major Metropolitan Statistical Areas.

And here are the top 10 areas for both home buyers and sellers where HomeGain consumers closed sales during the 1st Quarter of 2008.

“May I have the envelope, please?”

Those MSA’s are:

Posted by Peggy Boehm on Apr 09, 2008 under HomeGain Market Data, AgentEvaluator

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