I haven’t sold a house in about 5 years. Ok, maybe one, but only because an old friend insisted. I’ve found a niche: Listing real estate in Ledyard, CT. I love the marketing and the negotiating and have the systems in place to do it pretty well. I do it well enough, that a year ago I dissolved my team and sold my company, RE/MAX Realty Group in Gales Ferry. I moved to a home office but stayed with the company and kept my awesome assistant. Now I concentrate on what I do best.

Seth Godin in a blog post today calls it Island Marketing. Ledyard, CT is my island. I’m slightly famous in my town because I focus on just 15,000 people. I support everything local and run ads in tiny economic publications like the Ledyard Fair Brochure, the Ledyard Home and Garden Tour Guide, and the Memorial Day Parade booklet. You can find my Blog URL on school calendars, baseball jerseys, and Parks and Recreation schedules.

I don’t plan to sell a house this year or even next year. So why would I be such a big fan and user of BuyerLink™?  When I worked with a team, HomeGain’s BuyerLink product kept my buyer’s agents busy. Today I use BuyerLink as an extra source of income by referring my HomeGain buyers to those same agents on a referral basis. I provide no other support as I did when I was a team leader. They are happy for the business and travel Eastern CT showing houses. I stay happy on my Island enjoying the fruit.

Linda will be participating in a session titled “Traffic, Leads, Conversion: BuyerLink” at HomeGain Live Nation in San Francisco on August 3rd at 2pm. Twitter #homegainnation