The Power of Internet Marketing

Posted by: Jessica Gopalakrishnan on October 29th, 2008

This month’s Agent Success Newsletter features Debra Gravelle, a Realtor® at Grant County Properties in Moses Lake, Washington. In our exclusive interview with Debra, she discusses the value of trying new online marketing programs, and how her business has skyrocketed in the past six months as a result of finding the right ones.

Listen to Debra’s feature story:

Also read the full story:

Debra Gravelle may be a fairly new real estate agent, but she is certainly not new to real estate. She worked for six years selling Internet marketing programs to other Realtors. Now that she’s a Realtor herself, she’s discovered ways that will help her succeed fast – and has become a diehard fan of BuyerLink™!

“I’ve closed over $1 million in volume from BuyerLink since I became a member six months ago,” said Debra. “It’s amazing to have gotten the business I have in a market like this.”

What are Debra’s success strategies for turning BuyerLink web traffic into deals?

“I understand the importance of responding quickly to online consumers, which is why I get back to the client within eight hours. All your hard work (and money) spent on Internet marketing is lost if you don’t respond within a reasonable time frame.

When homebuyers contact me and say they’d like to look at a property, I immediately want to set them up to go see the home. There is only a short window to respond to homebuyers before they go to another agent.

When an Internet consumer give you a phone number – use it! If I get a voice mail, I introduce myself, clearly state my contact details and website URL, and let them know I sent some materials out. Just because you have a website that states how to reach you, doesn’t necessarily mean people will go there to look it up. Most of my marketing efforts are spent online to reach consumers but once you are in contact, clients find it a nice touch to have some offline materials – and they even like receiving a phone call from me.”

Why has BuyerLink been the fast, effective marketing program Debra was looking for?

“BuyerLink directs Internet consumers who are looking to purchase property in my target markets directly to my website. I have absolute control of managing the traffic sent, and then I decide how to respond to the consumer.

It is wonderful that when I type my area into Google, MY landing page show up at the top! It was so hard to believe I did this multiple times to see if it was a fluke. It isn’t a fluke, though, just good solid marketing. Talk about getting more than you were promised!

Since April, BuyerLink has generated over 450 leads for me. I closed four deals within six months, and have five pending deals and three listings. This investment has certainly paid for itself over and over again already.

Here are details about some of my first deals. On July 7, 2008, I got a BuyerLink prospect, which was a family that was being relocated to my area. About a month later, on August 20, 2008, I received another prospect that bought my listing. Total net commission from both sides is nearly $10,000. I had to pinch myself to believe that it was real!”

Do you have any further advice for real estate agents?

“My advice to other agents is to not be afraid to invest in your business. If you don’t want to cold call or knock on doors, find an affordable way to get business to come to you. The Internet is a powerful place to be – and online marketing done wisely will pay off.

Also, to see the best results and highest ROI, I recommend Realtors buy all the BuyerLink traffic that is available in your area!”

To hear more HomeGain Radio interviews, plus find real estate articles, survey results and more, visit our Media Center!




3 Comments on “The Power of Internet Marketing”

Monty’s Mega Marketing

As a past mortgage guy myself, I can personally attest to the fact that you’ve got to spend money to make money. Great post.

Real Estate Taxi

I agree with the fact that you need to respond to an online client within 8 hours. The sooner the better really, because if they are really shopping online for an agent they may just click back and browse the next website. SPEED is key!!!

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