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Blogging Tip: Finding Your Voice


Of all the ingredients in the blogging success formula, the one that can’t be taught is Personality.

So, instead, I offer these 4 tips to help inspire you to be yourself.

1. Play to Your Strengths

Real estate is a complex business.  It involves both the left and right sides of the brain, if you will.  Yes, there are facts and figures, credit scores and financing options but there is also lifestyle, neighborhood amenities, client feelings, and a host of other intangibles.  I have heard finding a home compared to finding a mate.  Yes, there are the physical characteristics but also those hard to define “feely” qualities.  The real estate agent is the matchmaker, trying to blend all the elements together.  But each of you is better at certain aspects.

Are you more comfortable and confident analyzing statistics and financing to find the best deal in town?  Or do your strengths lean more toward quality of life and neighborhood amenities to find the perfect match for a first time buyer?  Do you enjoy marketing, staging?  Write about the topics that show your strengths… and your passion.  Find your talent and you will find your voice.

2. Reveal Yourself

If you have hobbies or interests (even pets), share them with your readers from time to time.  Perhaps you volunteer for an organization, at your church or synagogue, or are involved in community events.  Write about your experiences.  If you can (and maybe you can’t) relate them to real estate.  The point is to open up to your readers so they get a sense of the “unprofessional” you – Gee that doesn’t sound right, but you know what I mean.  You will be surprised to find that others share your hobbies, interests, volunteerism….and pets. 

3. Have No Fear. Just Be Honest and Sincere

Do not be afraid to make mistakes or take risks.  Try not to be confrontational but be yourself, warts and all. Express your opinion without fear.  If you are honest and sincere, even if it goes against the grain of the real estate industry company line (if there is one), people will respect you for your honesty.

4. Find the Love

Each of you is unique in how you approach your profession and your clients.  You must strive to focus on what it is your clients LOVE about you.  It is that love which makes you different than everyone else. Spread it through your blog.  And folks will be attracted to you.

Blogging Tip courtesy of the HomeGain Blog Professor, Joseph Ferrara. To read the full article and receive the weekly real estate blogging newsletters, sign up for AgentView and the HomeGain Blogging School.



arrow4 Responses

  1. 154 mos, 2 wks ago

    Great thoughts. I completely agree about the “Reveal Yourself” there are many agents who dont blog about anything but the market stats. Its much better if your clients can get to know you more, along with knowing that you know the market well. If all they see are numbers and charts, they dont really want to spend time reading your blog.


  2. 154 mos, 2 wks ago

    Thanks for the great advice. I’m pretty new to blogging and can always use the help.

  3. Joseph Ferrara
    154 mos, 1 wk ago

    Brad, feel free to call or email me anytime for help. 646-714-2720

  4. Great information thanks for the share!

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