One of the shows that my kids and I watch together is The Deadliest Catch about crab fishermen up in the Bering Sea near Alaska. In their lives, their financial success is tied directly to their ability to find large “biomasses” of crab in the midst of a vast and forbidden ocean. They use charts and graph to guide their efforts, but in the end, they must set some “test pots” to determine where the best fishing is. And it changes from year to year.
Lately I have thought of online marketing (and more especially blogging) in the same vein. So often, the biggest question that real estate bloggers have for me is: “What do I write about?”
When you write, you are sending a hook line and sinker into the vast unknown of the internet. So many time folks choose their blogging subjects based on how they feel at the moment, when they would be better served to purposefully cast a line in the water with the intention for catching something or knowing that the fish are not there and simply moving to different grounds.
That is the secret of finding your direction magentically.
Write about the subjects that your target audience is drawn to. Utilize Google Analytics and other tools to test the conversion rates of those readers…How many became customers? (Were the crab the right size and were they “keepers”). If they are biting and converting then similar subjects are great to write about. A good friend refers to it as “blogalytics” … I think he coined the term.
The idea and premise is simple though –
Let your audience guide you to what they want you to write about and there will be no shortage of subjects. When you find a “biomass” of potential customers that you can reach, that is where you set you gear and start doing the real fishing.
So what are some of your favorite fishing holes?