Blogging Tip: Using Links

Posted by: Jessica Gopalakrishnan on January 22nd, 2009

10 Ways to Use Links to Convert Your Blog Readers to Clients:

  1. Link to your website at the end of your post. Even though your contact information is at the top of your blog posts, when a reader gets to the end of your post (a good sign), it helps to have a link to your website there because readers may not scroll back to the top of the post.
  2. Link to your Bio or About page whenever you talk about yourself or your company.
  3. Link to your property search page when you write a buyer post.
  4. Include keywords in the link. For example, instead of hyperlinking the words ‘Click here’ to see all the homes for sale in Greenwich Village, hyperlink the entire phrase ‘Click here to see all the homes for sale in Greenwich Village’.
  5. Link to related blog posts. Don’t rely on readers clicking to look in the archives.
  6. Link to a registration page whenever you make a free offer.
  7. Offer property alerts. Offer readers “Sign up for New Property/Price Reduction Alerts Now” and link to a registration page. Serious buyers will register for property alerts.
  8. Use call to action trigger words & phrases to encourage clicking.
  9. Make sure your link takes the reader to the specific place you say the link is going—DO NOT take them to a general page where they can get lost or confused—they will click away
  10. Use links that will motivate buyers and sellers to click to get more information they want. If you do a seller tip post, link to “ read more seller tips here” on your website.

Blogging Tip courtesy of the HomeGain Blogging School Professor, Joseph Ferrara. To receive the weekly real estate blogging newsletters, sign up for AgentView and the HomeGain Blogging School.

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2 Comments on “Blogging Tip: Using Links”

Atlanta real estate

Great article, thanks for the info!

Real Estate Taxi

There seems to be an endless amount of ways to improve your linking ability. It is very frustrating. Its just a matter of doing your homeworking and reading up.

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