Let‚Äôs face it. If you blog you are at the cutting edge, which means most folks aren‚Äôt doing it. And if most real estate agents aren‚Äôt doing it, chances are good most¬†homebuyers and sellers¬†are not aware of blogs either, unless they stumble upon them via an Internet search.
Therefore, it is important to market your real estate blog ‚Äúoffline‚ÄĚ .
One way is to use traditional marketing techniques such as mailings. You probably mail postcards, holiday cards and calendars (these, by the way, should include links to your blog). Maybe you pay to send out pre-packaged newsletters. All well and good. Why not ‚Äútweak‚ÄĚ the technique to showcase your blog content?