After writing a post on a topic, simply add a section called ‚ÄúRelated Posts‚ÄĚ or something similar to direct your readers to other posts on the topic. Then list the titles of all the related posts with links to those posts. This will encourage readers to click these older posts and learn more about the topic and your expertise.
BLOG TIP: While it is a common practice to add the links to related posts at the end of a post, there is nothing preventing you from doing so within the body of the post. For example, if you mention home staging in a post on preparing a home for sale, you can say ‚ÄúSee this post on how to stage a home‚ÄĚ and link to that older post.
BLOG TIP: Review your older posts and edit them to add links to more recent posts. This way both old and new posts are tied together. If a reader‚Äôs search brings them to either post, they can see the link to the other and click it. Visually tying your posts together also helps the reader stay on your blog.
Blogging Tip snippet courtesy of¬†the HomeGain Blog Professor,¬†Joseph Ferrara. To read the full article and receive the weekly real estate blogging newsletters, sign up for AgentView and the HomeGain Blogging School.