PageRank (PR) is Google’s way of identifying and classifying web pages. Google assigns PageRank between 0-10. Web pages with a higher PageRank are regarded as more authoritative than those with a lower PR — and, here’s the best part — the higher your PR, the more likely you are to appear at the top of Google’s search results.

While PageRank is not a magic bullet or guarantee of success, it is a factor to help your real estate blog content ranking on Google.

7 Tips to Improve Your Search Engine Placement and PageRank:

1. Keep writing market specific content for consumers looking to buy, sell, improve, invest, or rent real estate in your local market. 
2. Use market keywords in the title of your posts and throughout the body.
3. Use synonyms for greater search coverage—instead of always using the word “house”, mix it up with home, single family house, real estate, property. 
4. Use abbreviations for your market—folks looking to buy in Long Beach Island usually refer to it as LBI. Use state abbreviations too.
5. Reach out to get links from higher ranking real estate websites. A link to your blog from a .gov or .edu site is especially valuable — so make connections with your alma mater and other educational sites.
6. Link to your own content, i.e. older blog posts or content on your website
7. Add links on keywords and keyword phrases, not on phrases like “click here”. 

You can see a web pages’ PR by adding the Google toolbar to your computer or, if you use Firefox, by adding Firefox Live Page Rank.

Blogging Tip courtesy of the HomeGain Blogging School Professor, Joseph Ferrara. To read the full real estate blogging newsletter, sign up for AgentView and the HomeGain Blogging School.

Also read AgentView Blogs Score High In Latest Google PageRank Update