Blogging Tip: 5 Ways To Be Interesting

Posted by: Joseph Ferrara on August 7th, 2009

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You probably have no problem explaining the First Time Home Buyer’s Credit—so do about 1,000 other real estate professionals.  That’s all well and good but it takes more to stand out from the crowd, more to stand out from your competition.

This lesson is about running ahead of the blog pack.

Here are 5 tips to help make your blog posts (and you) more interesting to readers:

1. Put up or shut up. Tell your readers about your real life real estate experiences. Show us your battle scars.   Prove you can walk the walk as well as talk the talk.

2. Be funny. OK, not everyone is good at humor, but give it a try.  Or just post an amusing photo, video or cartoon.  If you’re desperate, pick a bad photo from your MLS—and tell folks WHY it’s bad.

3. Color outside the lines. Be different in your approach to a subject.  Write about a topic in a way no one else has considered.  Make your reader scratch their head and say “Wow, I never thought about it that way.”

4. Be incongruous. Throw folks off their stride by doing the unexpected.  Mix and mismatch.  You’ve got to get a reader’s attention.  I like using images and cartoons.  Try an off-the-wall headline that grabs attention.  Unusual metaphors help:  Why Renting is Like Dating a Cheerleader (figure that one out)

5. Break news or be one of the first to spread it. Keep your eyes and ears open for news stories.  Think like a reporter.  Interview folks in your community to get a story—maybe you’ll be the first to talk about a new development or a new law.  Use Google Alerts and Tweetbeeps.

Blogging Tip courtesy of the HomeGain Blog Professor, Joseph Ferrara. To read the full newsletter article, “10 Ways To Be Interesting: Lesson 57″, and receive the weekly real estate blogging newsletters, sign up for AgentView and the HomeGain Blogging School.

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Comments

6 Comments on “Blogging Tip: 5 Ways To Be Interesting”

Brandon Green

6. Be yourself. Let your personality come through.

Real Estate Taxi

Being Original. There will always be someone whom enjoys what you have too say. You need to find your audience by expressing yourself. Learn how to express yourself though your writing and stay true too that voice.

Provo Real Estate

Another thing to get comments, is to create controversy. Being controversial might not make you popular, but it will get people to read and make comments.

Real Estate Investment Software

That’s certainly true..may raise some shackles to create controversy..or just touch on hot topics, but you’ll surely get more comments.

Real Estate System

It was all intersting and funny tips, i will must implement on all this to being interesting :)

Knoxville Homes

Blogging is not for everyone. You have to be able to get out of your shell and write or its probably not for you.

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