It is not just to get clients, though that certainly happens and Iâ€™m not complaining about it.
It is not for fame and glory. There is little glory in sitting at a keyboard at 2:00am, trying to pound out a post that someone may find of interest. Iâ€™ve met a lot of people through blogging, and it has led to speaking engagements and contact from the mainstream media, but thatâ€™s a far cry from fame.
I started Phoenix Real Estate Guy almost three years ago as a writing outlet. Iâ€™ve always had an innate desire to write. Iâ€™m not a talented enough writer to publish a novel, so a blog provides a perfect platform for being able to write, and get that writing out for anyone to read.
Of course in the beginning my readership consisted of 3 or 4 people. Including me.
I quickly realized that if I was going to write a blog, I needed to read blogs. Three years ago there werenâ€™t a whole lot of real estate blogs. But I found a few, and the number of blogs pertaining to real estate slowly grew. Today there is a veritable explosion in the number of industry blogs out there.
And here lies one of the greatest benefits of blogging.
Iâ€™ve yet to find a better way of learning about this industry than through reading blogs. Iâ€™ve picked up marketing ideas, knowledge of the mortgage side of the business, and gained fantastic insight into the mind and psyche of real estate agents and consumers.
The more I wrote, the more it became evident that writing to a blog provided me with a fantastic opportunity to display my personality. Letâ€™s face it, real estate is a people business. If you need a real estate agent, there can be (depending on your market size) hundreds or thousands to chose from. Everyone wants an agent that knows the area, understands the process and is a good negotiator. And there are many out there that can do all that and more.
Fundamentally speaking, people choose a real estate agent because they connect with them on some personal level. You either â€śclickâ€ť with someone or you donâ€™t. By writing on a public platform â€” and by pouring your heart and soul into what you write â€” you can show the world who you are. Your thoughts, opinions, skills and expertise are all out there for anyone to read. Some may like you, some may not. Some will make that connection and chose you as their agent before they pick up the phone or email you.
Every time I talk to agents about blogging I get asked, â€śHow many leads do you get from blogging?â€ť
First, I donâ€™t think in terms of â€śleadsâ€ť. My feeling is that if you treat someone like a lead, you are doing them a disservice. They are people, not leads. Treat your readers like people, donâ€™t come off all salesy and you may be surprised how many become clients. To be perfectly honest, I donâ€™t know how many clients Iâ€™ve picked up through blogging.
Yes, Iâ€™ve received the coveted â€ścome list my houseâ€ť emails and phone calls. But more often than not, when someone finds us on the Internet it is via some combination of the blog, our static web site, and/or other online venues such as listing publications, or social media networks.
Blogging is an integral part of our web presence. But it is just a part of it. It is not a panacea â€” not the be-all-to-end-all magical marketing solution. Blogging is not for everyone. I know people that would rather slit their wrists than sit down and write. If you donâ€™t enjoy writing, blogging will be painful. Being human, we tend to avoid painful situations.
Writing is a skill though that can be learned and honed through practice. If you are willing to put in the time that blogging requires (and that can be significant) then it is a wonderful way to learn, significantly increase your web presence, teach and share. All of those things can lead to new clients. Be forewarned though, I firmly believe that if the only reason you blog is to â€śget leadsâ€ť then you will likely fail miserably.