Whatever It Takes?

Posted by: Louis Cammarosano on March 1st, 2008

While the RE.net crowd promotes the power of networks and blogging,
some of them don’t seem to be adverse to doing a little paid search
on Google.

Looks like the 4realz seminars and
the Redfin blog forum are being promoted not just through their vast
Web 2.0 networks but also through good old fashion paid advertising.

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10 Comments on “Whatever It Takes?”

Dustin

Nice observation, Louis.

We’ve been trying all kinds of ways to reach the appropriate audience for our internet marketing seminars, such as encouraging social network buzz, buying ads, and good old fashion hand-shaking. More important in my mind is not to be focused on any one marketing solution, but to do really good tracking. Thanks to the liberal use of referral codes on all our marketing efforts, it has been quite easy for us to iteratively improve our effectiveness EVERY day.

When I come up for air, I definitely plan to write a post about what was (and was NOT) effective out of our initial marketing efforts… But to summarize: our online efforts were clearly not sufficient. The offline stuff (such as meeting up with and encouraging brokers to encourage their agents to attend.) has been the driving force behind most registrations.

(BTW, if you want a tracking code for this post so that we can see how many registrations your post drives to our March 6th event, don’t hesitate to ask. I can get you a unique one in a few seconds.)

Brian Block

Louis, nothing wrong with a little bit of pay per click. Though I’d have to say that since my blogging has been picking up lots of “Google Juice,” I’ve been progressively and drastically cutting down on my Google Ads expenses.

Louis Cammarosano

Brian of course there is nothing wrong with buying Google ad words or visitors from HomeGain-that is my point. Many in the Re.net crowd have a philosophical distaste however for paid advertising. The refer to companies from whom online marketing can be purchased as “chokeholds” that get in the way between the advertiser and their ultimate target consumers.

I have not seen Dustin take this position.

Dustin is doing what is smart. Get your visitors in the door and track. Online marketing is about being effective, not proving a point that you can do it all with SEO or with blogging or with Homegain.

HomeGain uses all available means to get visitors to our site-paid search, branding, SEO, affiliate network, mailings etc. We even plan some interesting off line advertising featuring MAX our gorilla mascot. Indeed, it would not be incongruent for HomeGain’s marketing to sponsor one of Dustin’s seminars.

Louis Cammarosano

Brian of course there is nothing wrong with buying Google ad words or visitors from HomeGain-that is my point. Many in the Re.net crowd have a philosophical distaste however for paid advertising. The purists refer to companies from whom online marketing can be purchased as “chokeholds” that get in the way between the advertiser and their ultimate target consumers.

I have not seen Dustin take this position.

Dustin is doing what is smart. Get your visitors in the door and track. Online marketing is about being effective, not proving a point that you can do it all with SEO or with blogging or with Homegain.

HomeGain uses all available means to get visitors to our site-paid search, branding, SEO, affiliate network, mailings etc. We even plan some interesting off line advertising featuring MAX our gorilla mascot. Indeed, it would not be incongruent for HomeGain’s marketing to sponsor one of Dustin’s seminars.

Louis Cammarosano

Dustin
Here is an idea for what might be a great instructive device at the start of your seminar.
You know how many companies ask their customers to fill out forms – “How did you find out about us”. You can do that but also show your attendees how you tracked where they came from. This will catch their attention up front as to how effective online marketing is – and maybe they will listen the rest of the time :-) .

Mike Farmer

Yowza, Yowza. Skywriting is making a comeback, I hear.

louis cammarosano

Bring on the shopping cart ad budget.

Dustin

Great idea. And now that you mention it, it seems so obvious that we simply MUST work our own marketing and tracking efforts into our presentation.

Mike Farmer

Louis informed me my link was dead — I misspelled my misspelling of bonzai.

I’m a planning a marketing conference at the local Hooters – I’m booked and haven’t spent but $50 on fliers.

Matt Fagioli

I think it’s the complete package: Print, PPC, social media and YEO.
YEO is a Jeff Turner-ism… “You engage others”.
As Dustin pointed out, nothing will ever replace the handshake :)

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