Since I speak in front of many real estate agents who donât know a thing about blogs, I hear the same urban myths associated with blogs.
These myths seem to be circulating among real estate agents as a way to halt the spread of blogging in the real estate industry. Why? Some real estate agents who donât believe they can blog, or just donât want to see bloggers as their competition, are threatened by the success stories and buzz associated with blogging.
The urban myths get started in part as a way to preserve the status quo.
I admire and congratulate Louis, Jessica and their team for developing a blog forum on HomeGain, particularly when blogging (for lead generation) is perceived to be directly competitive to HomeGainâs business model of selling leads. And Louis knows itâŚ Louisâ post, The Case Against Blogging is a direct pokeâŚ he defines by exclusion some of the obvious qualifications needed to blog:
1) Canât write?
2) Rather buy leads than spend time to blog?
3) Want to sleep more? â then donât blog.
Most bloggers agree, only about 5% of agents seem capable of blogging. But then Louis misses the point by presuming blogging isnât effective (read article points 2, 4 and 6), and itâs these points that invite counterpoint from success stories like Laurie, Jay and Brian. Bloggers by and large are a civil lot and wonât be provoked into this futile argument vis-a-vis the presumption that blogging is a waste of timeâŚ we can only shake our heads because we know the naysayers who want blogging to disappear just donât want to be convinced.
Simply put, bloggers know blogging is effective marketing in many ways beyond lead generation.
Here are a few urban myths about real estate blogging:
If I start a blog, readers will start attacking me in the comments section and I have no control over them.
Yes that happens, but rarely. The readers that interact with bloggers almost always identify themselves so itâs imperative that they also make a decent impression.
Also, bloggers can approve all comments before publication so nasty, irrelevant or undeserved comments are easily deleted. On Transparent Real Estate, this is the only ridiculous comment Iâve ever received in 1 1/2 yearsâŚ the commenter started out logically but just got frustrated and went with baser instinctsâŚ and of course, Iâll post all commentsâŚ
âKitano is a quack and has no freakinâ clue what heâs talking about. All these self-proclaimed âexpertsâ on real estate processes probably couldnât tell the difference between a mortgage and a quit claim deed.â
If I start a blog, my employer and I will be liable for anything I write, and even the smallest misinterpretation can get us sued.
Yes, anyone publishing, communicating or talking to any media has the same liability. Just use common sense, donât liable and slander (just for obvious reputation reasons) and adhere to the same discretion you would normally use at an open house (donât mention anything that may be construed as an FHA violation).
And yes, a blogger has been sued, but I think this is the first incidence weâve seen in the real estate blogosphereâŚ and the suit has established some ground rules on how far one can criticize a business without attracting lawsuit rage.
Itâs too late to start a blog because everybody is doing it.
Unbelievably, real estate blogging is right on the ground floor now. Bloggers who start now eventually âownâ their city and its neighborhoods in the search engine rankings.
I was in SoCal â Los Angeles, Orange County, and San Diego â an area with a population of at least 20 million, and among blogger friends there, we could only come up with about 15 known bloggers (ActiveRainers were below our radar). In the Dallas Fort Worth area, we only know of one blogger!
This is a myth where the buzz is quantum leaps beyond reality.