My first real effort at blogging occurred almost two years ago on ActiveRainâ€”and I was immediately hooked.
I loved the real estate blogging community with its running stream of commentary, sense of humor and predictable disagreements. We were all gifted with the opportunity to openly develop our voices and emerging blogging skillsâ€”and shared immense chunks and tidbits of knowledge.
We also discovered pretty quickly that Google and other search engines were following us closelyâ€”and sometimes loosely.
We learned about the power of the long tail, or how obscure information in the content of blogs and websites gets stored on the search enginesâ€”with some potentially interesting results. Letâ€™s say someone searches the term â€śrimless shower doorsâ€ť on Google.
In late 2006, there were Page One results for a listing (with rimless shower doors) we had described on our website in 2004. Today, a blog article I wrote in May 2007, Drag a Long Tail and See What You Catch (describing the rimless shower door finding), now sits on Google Page One results for that term.
I never intended to become a rimless shower door expert, but Google doesnâ€™t know that. Nor, I doubt, did HomeGain blogger and Phoenix Realtor Jay Thompson ever intend for his blog article lamenting the demise of Vanilla Pepsi to become a Google Page One hit for Vanilla Pepsi. But it did, and Jay also acquired a real estate buyer because of that blog (likely another fan of Vanilla Pepsi).
So much effort is spent by bloggers trying to land GPO (Google Page One) resultsâ€”and I am no exception. We learn to cleverly plant terms such as San Diego real estate into other high ranking blogs to help fatten results at the wider start of the search tailâ€”because thatâ€™s the juiciest part.
We would quickly lose audiences if all we talked about was yada-yada real estate and real estate in yada-yada and yada-yada Realtor.
How many ways can you describe boring?
For our blog readers, the best juice can lie in the long tail where we provide neighborhood market reports and absorption rates, staging tips, descriptions of unusual listings, cola preferencesâ€”or the advantages of rimless shower doors.
Blog and write about those things that interest you (hopefully real estate is one of them), and readers who share those interests will find you.
That also helps insure that you and your clients will have more in commonâ€”and that you are more than just another yada-yada Realtor in their view.