Bloggers often universally praise their craft and encourage others to do so with evangelical zeal.
Is blogging a good thing? Iâ€™d say it depends on why you blog. There are a lot of good reasons to blog. For example, Mitch Ribak advocates blogging as a means of staying in touch with existing customers.
There are many reasons, however, NOT to blog.
This is the case against blogging for business:
I know that blogging against blogging is a bit like dancing against architecture but here are some questions to ask before you start blogging:
1. Are you a Realtor or a writer?
The concept of Realtors as bloggers reminds me of the clichĂ© of waiters as actors. â€śI donâ€™t really sell houses; I am working on my screen play.â€ť Unless you like writing, donâ€™t bother.
2. Who cares?
Potential customers want to see listings, find out what their homes are worth, know how many houses you sold in the last year and what your commission rate might be. Of less interest to consumers when selecting a Realtor probably is your point of view on interest rates or whether you know how to avoid split infinitives and to use gerunds properly. Some consumers and potential customers may have specific questions. Reaching them could be useful. If you are interested in answering some questions, try Trulia Voices. However, this isnâ€™t really blogging, but more like Jeopardy for Realtors. â€śIâ€™ll take Texas Real Estate for $200.â€ť Click here for an actual question on Trulia Voices.
3. Is blogging a cost effective use of time?
Ask yourself, why spend time blogging (unless you like to) when you can spend time engaged in other activities that help you sell real estate? Indeed, blogging will probably cut into your leisure activity time too.
4. Are you blogging for business to prove your independence or to make money?
Self reliance is an admirable thing and something that most Realtors have. However, just because you can do something by yourself, doesnâ€™t mean you should. We let other people prepare our meals for us when we could cook them ourselves, we buy butter even though if we really wanted to, we could churn it ourselves and we buy electricity when we could set up our own generators in our basements to keep the lights on. As the world becomes more interdependent, maybe it might make sense to pay others to do the things you canâ€™t do efficiently (like lead generation) so you can focus on those things that you can (like selling real estate). Iâ€™ll take profitable interdependence vs. independent poverty any day.
5. Does the world need another 1.5 million real estate blogs?
Thereâ€™s barely room for 1.5 million Realtors.
6. What type of visitors do you expect your blog to attract?
If you are good, your readers may love your content, but not be interested in buying or selling homes. Readers of real estate blogs are mostly industry types. For proof, go to ActiveRain. There you will find 66,000+ Realtors talking to each other. Itâ€™s a great forum but nary a potential customer to be found. Chances are your devoted reader is a fellow blogger or Realtor. You can all meet at Inman Connect and share blogging war stories. But you may not sell many homes.
7. Could your blog lose you business?
Something you might not have considered â€“ You might not be good at blogging. You might scare off potential customers while â€śfinding your voiceâ€ť with inane insights (like the ones in this post) and clumsy means of expression. Please take a look at Eric Pakullaâ€™s fine blog post, â€śIs your personality costing you business?â€ť
8. Are you currently sleeping well?
Blogging is time consuming and you might lose sleep. Any blogger with a regular readership can attest they often blog late into the night. They suffer from self doubt and fear of failure. Remember you are only as good as your last blog post.
9. Are you really up for it?
Blogging is highly competitive. Blogging requires constant effort to provide your readers with interesting and fresh content. This is a lot to ask of one person who already has a full time job and the demands of family and personal relationships. In this market you probably have enough trouble competing selling real estate; do you really need to compete on blogging too?
We want our customers to be successful. We think you should use ALL available means to get leads (including blogging, SEO, HomeGain, etc.) and to build relationships with your prospects so you may grow your business.
Even considering the above case against blogging, I would advise trying blogging.
Feel free to submit a guest blog post here on the HomeGain Real Estate Blog.
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