As a guy who does search engine marketing, I believe in testing. I test a lot.
During a typical week, I will visit quite a few real estate websites. This past week, I took the opportunity while visiting them to “Mystery Shop” 50 of them. I was not mystery shopping to see who had the prettiest website or the coolest interface, or the most search criteria.
I was simply registering with my name, phone number and email address to see who called me back first. This post is a BASIC report of what I found.
(Note: I am going to do a more detailed study on many more sites in about 2 months for publication – if you would like a copy of that study, shoot me an email! – it should be out in December / January and I would be happy to share it with you. It is going to not only include how quickly people responded, but HUNDREDS of examples of their responses as well).
Out of the 50 real estate websites that I registered for, I did not receive a callback or contact at all on 27 of them. (I was STUNNED at that one.) Nine of them called me back within two hours. By the end of 24 hours, I had received calls from 19 of them (including the original 9). The other 4 trickled in between 24-72 hours.
A couple of other things: I ONLY called during business hours and I did not register on any website or web page of HomeGain’s.
One of the things that we have found at our brokerage is that calling people back quickly pays off. Big Time.
Time is of the essence when responding to a registration, a customer inquiry, or whatever piece of information they are offering you.
Mitch Ribak’s 100 MPH system for converting leads is something that I am trying to learn from. Getting conversion rates like his require speed and consistency in my opinion. Anyone who can convert BuyerLink real estate leads like he does (in my opinion) is worth listening to and emulating.
The point that got driven home to me was that as an industry, we still have a LONG way to go in this regard.
That is not a problem. It is an opportunity for those who are willing to develop the systems and put them into play.
Time is of the essence.