When you see this picture, what do you think of? RCA perhaps? It is the RCA dog, Nipper.
He was born in 1884. The breed is thought to be Rat Terrier or possibly a Fox Terrier. I also have Rat Terriers. When they were puppies my friend told me they look like the RCA dog.
Here are pictures of my puppies. What do you think?
I am not sure how long ago RCA stopped advertising with the dog, but the fact that we still remember the advertisements is amazing. Even after a company goes out of business we still remember. That is brilliant marketing.
Marketing does not have to be extremely expensive or grand. It just needs to make a connection with the audience and be memorable.
Whether marketing yourself or marketing real estate, how can you stand out?