Making the Move on Opportunity

Posted by: Brian Kinkade on August 26th, 2010

Here I am, broker and lead of a Denver real estate team here in the heart of the country. We’ve had our share of challenges. However, we continue to invest into our business and persevere and it’s paying off. When others are asking, “How’s business?”, we can truthfully say, “You know it’s great. In fact it’s been better these past several months than during the past few years.”  Sure, it’s not as good as it could be but it is better. I’ve had to make tough but obviously necessary decisions and moves towards achieving the end goal of coming out of this lull on top of our game.

Moving Our Office

I recently moved from a small boutique real estate firm to one of the largest and fastest growing brokerages in Colorado. This move helped to bring down costs while expanding the team’s opportunity. Overnight, I increased team incentives via lower fees, and vastly increased my access to in-house agents, now candidates for my team. Instead of hiring new members from outside my company, then recruiting for my team, now I simply need to put the word out to the office.

Hiring Team Support

With some of the savings on the overhead, I hired my first administrative assistant. I’ve spent many, many hours trying to keep up with the vast amount of work I’ve created for myself and now it was time to share. By lightening my load, I’m better able to focus on the larger opportunities and issues at hand. I’m looking at everything from virtual outsourcing, to engaging consultants, to hiring hourly and even salaried employees.

Building & Growing a Team

Before I left my last brokerage I knew I had to better define the value proposition for my team. The exercise included discussions with other trusted brokers and team leads and their offerings. My question was, “What is it that makes your team successful?” Conversation included everything from team agreements, commission splits, marketing, use of assistants, and more. Net out, these chats were very constructive. My goal was to make my team successfully competitive and a win-win for all parties involved. My longest known and most trusted resource is Mitch Ribak with The Real Estate Success Network, for which I am a proud member.

Dialing in the Systems

In addition to pending upgrades, I continue to heavily invest in our marketing and systems. Nothing is off the table where we might find room for improvement. We plan for both success and failure in that I want my systems to work whether my agents are idle or insanely busy. In addition, I continue to advance our Internet presence and focus on bringing the Internet down to the community level. One of my latest ventures is with Pat Kitano’s Domus Consulting Group and the Breaking News Network. I learned of this project over a year ago and I just couldn’t let it go.

Advance the Marketing

In these days of contraction and uncertainty, I continue to increase my spend on advancing our team. This includes all forms of marketing: websites, blogs, Internet marketing, networking, branding, print media, postcards, etc. HomeGain continues to be one of my strategic partners in this effort. Better yet, the friendships that I’ve gained through my involvement with HomeGain have been invaluable. If you invest in any of HomeGain’s online marketing solutions, I strongly advise you to get involved, reach out to other affiliated agents, and be sure to attend HomeGain Nation’s Live Real Estate Forum events.

In many ways, I see those individuals, teams and brokerages who will come out on top of this downturn, will not only be the last ones standing, but they are also the most prepared for the the emerging market. Many of these items discussed are best practices which should occur in good times and those that are not so good.



6 Comments on “Making the Move on Opportunity”

Alex Cortez

Congrats, Brian. Besides cutting on overhead, what made you make the big move?

Best of luck.

Brian Kinkade

@Alex, thanks! I really needed access to more agents for my team. I hope to have ten agents by years end. My thought is that more feet on the ground may lead to more closings. From my observations, one needs to find the right balance of too few vs. too many agents however based on my lead flow I flat out need more agents.

Pat Kitano

I love the forward movement in all you’re doing. You’re doing what a CEO does – supply the vision, recruit and maintain the team and keep the cash flowing. (reference:

Mitch Ribak

Hey Brian! It sure has been an interesting road since we started working together. You have done awesome. I still remember the look on your face when I told you that you might need to get rid of your entire team and start over as they weren’t the right Realtors for the job of Internet Lead Converters. I’m proud of you for standing strong and doing what you have done. Many would have given up and quit but not you. You have what it takes to succeed in this business and so much more. Good luck in the rest of 2010 and the future!

Judie Berger

I had a brokerage of my own at one point and I loved it. The downturn in Florida real estate killed me off as a brokerage owner but I still enjoy the career I chose.


I had a brokerage of my own at one point and I loved it. The downturn in real estate led me to turn to developing realtor websites instead of selling real estate, but i still enjoy the field.

Leave a Comment


For Real Estate Agents

Online Marekting Solutions

For Home Buyers and Sellers

e.g., 1250 S Main St, Burbank, CA or 91506
     Search Foreclosures    Search New Homes    Search Rentals    

Blog Categories

Blog Archives

Real Estate Blogs

Top Articles

Recent Comments

Guaranteed LeadsReferral Lead ProgramListings PackageVisits to your WebsiteFind REALTOR®Homes For SaleHome Values