How Not To Be Successful in Real Estate

Posted by: Barry Karch on July 28th, 2009

Nowadays there are lots of coaches teaching people how to be successful in real estate, but I haven’t seen anyone instructing people on how not to be successful.

If you simply don’t want a lot of business or can’t handlehow-not-to-succeed-real-estate too much, here is your game plan:

1.  Do not use the internet. The majority of buyers start shopping for a home on-line so it’s going to bring you too many contacts.  Do not create your own website – instead, stick with the newspaper.  You’ll get less prospects for more money here.

2.  Do not follow up with any prospects. If they want your help, they will call you.  Absolutely do not call them – you may wind up with more business than you can handle.

3.  Do not return phone calls promptly. If the people really need you, they’ll call back.

4.  Hold lots of open houses. It’s better to have prospects come to you instead of you going after people.

5.  Take up-desk time at your office. Again, you can sit back and wait for people to call.  You don’t have to make any effort to get business.  And an additional benefit, you can eat all of the food in the office fridge and swap war stories with other like-minded sales associates.

6.  Do not attend any conventions or trade shows. Too many new fangled, untested ideas there.  Stick with the tried and true.

Well, that should get you on your well to a nice, slow start.  Don’t want to overwhelm you with too many ideas at once.

Barry Karch is a REALTOR® with Prudential BKB, REALTORS in El Paso, TX



7 Comments on “How Not To Be Successful in Real Estate”


Open houses are under rated I think, it is an excellent way to sell your house and gain from your property. It also helps people who are looking to invest in property that yours is the one for them

M Realty

Haha, good point. The call back one is a big deal, people really dont want to wait long for a call back. If you miss your window, they will call someone else. The internet is a big deal too, without a website you are nothing in this day and age.


Brad Bakersfield CA Homes

Thanks for the advice. If I decide I want my business to fail and to go into deep depression, I’ll take your advice:)

Brandon Green

I disagree with the first one: you need a website, if only to have an online business card. Without one real estate agents might appear to be amateurs. Every agent worth his or her salt in Washington DC has one.

Real Estate Taxi

Too be successful, you absolutely need to embrace the internet. Real estate is already in the internet zone, anyone outside of it is going to have a hard time making any money.

Moving to Austin

THe rapid phone follow-up is so true. I had a voicemail from a guy stating that he was a serioud buyer who would be in town Saturday and he had a list of homes to look at. I called back 20 minutes later and he had already found an agent to work with. I wasn’t fast enough.

Real Estate Investment Software

Well done! Informed and entertaining!

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