Bad advice number 1
“Dont pay for leads.” “You are crazy if you pay for leads.” “The leads you receive are worthless.” “You can generate your own leads if you are worth your salt in real estate.”
I listened to this one for awhile. It did make sense, at first. I was working day and night to try to generate my own leads and I got plain burned out. So, I decided to give HomeGain a try. Technically, yes, I am paying for leads. Oh it is so nice to have leads come to me instead of spinning my wheels. Now I have time for other things like, meeting people!
Bad advice number 2
This one is very controversial. “Don’t pay for enhanced listings on Realtor.com.”
I listened to this one from some very well respected folks in the industry. Well, I got a really nice listing and I gave in and got the enhanced listing package. I grew very tired of trying to explain to sellers why their listings aren’t showing multiple pictures. “Suzy Seller down the street has an enhanced listing.” Sellers don’t care about the politics of Realtor.com. They just want to ooh and aah over the listing on Realtor.com. They will go there to check on it. Even if you give them a hundred other websites to look at, they WILL check Realtor.com. And I do get leads from Realtor.com. Good ones.
Bad advice number 3
“Blogging is a waste of time.” “You are a Realtor not a blogger.”
Ok, I admit I am not a blogger. I try to blog. I am a real estate broker who happens to blog. I blog my listings and real estate news. Maybe a few jokes and community news now and again. It is very eclectic. It is MY blog. I can do whatever I want, darn it. Now I am even blogging on multiple sites. And the sweet majic is…..SEO! Can you say number one on Google?
Bad advice number 4
“Don’t get a template website.” “You must build your own site if it is any good.” Huh? When did I sign up to be a website builder? I have no clue how to do this. And I really don’t care to learn. I really just want to sell real estate and help my clients. I spend enough time in front of the computer already.
Bad advice number 5
“Don’t syndicate your listings.” “You are giving your listings away.”
Well, this kind of falls in line with Realtor.com. If I don’t then the Realtor at the other office is. I like people to see my listings on a bajillion websites. It makes me feel like I am doing a good job. And it helps them to sell faster which is really the most important thing. We are hired to sell real estate. I am going to do everything I can to make it happen.
The bottom line is everyone is different. Every market is different. Every neighborhood is different. What works for so and so may not work for you. You may do something that works wonders and everyone else wouldn’t touch it with a ten foot pole.
Take advise with a grain of salt. Some of it will be great and some of it may be given for the wrong reasons. I just recently stopped reading a blog that I have been faithfully reading for a long time. I realized the advice given wasn’t really my cup of tea. I think it is ok to be different, to be unique. I am strong enough to take the criticism.
Heather Lawson is a Real Estate Broker with Century 21 Watson.