Homebuyers Want Pictures? Give ‘em Pictures!

Posted by: Mike Farmer on April 21st, 2008

People love pictures.

Homebuyers REALLY love pictures of homes and buildings and parks and waterways and anything that will help them gain a better feel for the place they will be moving. (I’m assuming an out-of-town buyer who is unfamiliar with the area.)

If you have a website with a photo album function and the ability to write text below the pictures, I suggest you utilize it, and if you don’t, then I suggest you set something up you can link to.

Photos are a great way of making your site useful and worth coming back to. But photos are only one part of it, the power of the photo idea goes beyond just the picture, plus Google doesn’t do photos, so it won’t help with search engine placement just to have pictures.

Having the ability to place text below the image serves two purposes—

The most important is it allows you to tell the story of the city to the potential buyer and to inform them of important facts about the city (or neighborhood, or area, or particular house), and it helps with search engine placement so you can be found online.

I suggest having the albums categorized into different areas or neighborhoods or points of interest. It takes a long time and is hard work to write all the text, but I just do it a little at a time so it doesn’t get overwhelming.

The combination of photo and text is a powerful user experience—pictures are worth a thousand words, but you need to add a few more words to fill out the context and make it Google-friendly.

I also provide hyperlinks within the text to other informational sites so that it is richer and more useful and informative.

You can link to maps, city government information, school information, restaurants, anything that would be of interest to an out-of-town buyer.

Believe me, home buyers will love it and thank you for it, and most importantly they will remember and get to know you through the text and pictures you choose.
I try to keep the text short and pithy with a little humor thrown in that relates to a certain picture. You probably don’t want long passages that would be boring and difficult to read.

If you know a little about the city history, that is important, or if you know about architectural styles, that is useful. It’s a fun and creative way to add value to your site, plus you get to go out in the fresh air and learn more about real estate yourself as a result, not to mention you will become a better photographer.

The photo management program you use is important to make it as hassle-free as possible.

I’m fortunate to have a good program within my Squarespace.com site, but there are many good programs available—find one and try it, it’s a great value to your home buyers and sellers.



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