Everyone Pays For Leads

Posted by: Wayne Long on September 4th, 2012

I have been an avid HomeGain user since I started in Real Estate and was thinking recently about why I use them and how other real estate agents gain their leads. Following this train of thought I came to the conclusion that everyone pays for leads one way or the other. Some do it through Homegain while others may “farm an area” sending out post cards, flyers, and other forms of “touch” to an area. Some choose to pay for their leads by advertising in the local newspaper or on a billboard. In the end we all pay for leads!

The question is: What is the most cost efficient method to garner your leads?

We choose to use a couple of the HomeGain products for leads. One sends potential customers directly to our idx to search for homes in Columbus, GA where we capture them in our website backend. Another product gives us a chance to compete for buyers and sellers through the HomeGain system. Either way the goal is to gain clients for our business. We have found both of these methods to be very effective and for that reason have continued to use both products for about 8 years now.

So my point is that if you want to have a successful real estate business you will have to find a way to get leads. Don’t kid yourself; you will pay for those leads one way or the other. Once you accept this proposition the next step is to find the most effective method for you!



2 Comments on “Everyone Pays For Leads”


In the real estate market getting the leads is the most important aspect and the idea of paying for leads and to outsource that works better.

Mike Matney

Paying for leads is only beneficial if you can turn those leads into revenue. I believe that everyone should have multiple forms of gaining leads – free and paid.

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