Here’s some quick advice for AgentView real estate agents to manage that new blog you may not know what to do with:
- Blog articles are great but they do take time to write. Generally, the first ideas new bloggers have for topics – how-to’s, hyperlocal news – have been done before by other bloggers. It’s hard to differentiate yourself starting up a blog.
- So do something different. Think like a journalist; watch out for real-time housing market news and be the first to report it.
- Take notes at the tour marketing meetings, subscribe to the feeds of local online news and real estate publications.
- Think in sound bites. Whenever you hear something interesting, write a sentence or two in the blog. Be efficient, don’t take more than 3 minutes per idea. Use a cellphone to write it if you’re in a tour meeting or open house.
- When you see an interesting article online, cut and paste the article title and create a link to it.
- If you write down several ideas per day, you soon accumulate a whole portfolio of ideas and facts that will be displayed on the blog. This content is just as revealing about how you develop business and help clients as blog articles.
- You become a go-to source for your market. Prospects will come back again and again to see your new “sound bites”. After all, you’re the only one reporting on a daily basis… this is compelling to a committed home buyer or seller. Analogy – if I’m doing a stock purchase, I’d much rather analyze it in real time on Marketwatch.com than pick up the current Business Week magazine.
- You’ll soon realize you can expand on the sound bites to construct more detailed blog articles. You’ll lose your writer’s block.
- Finally, it’s easier to automate the whole process of “reporting” using a variety of micro-blogging and bookmarking applications like Twitter , Friendfeed, Tumblr, Delicious and Diigo. This is another story.
To learn more about HomeGain’s AgentView product, click here.