Author Archive

Everyone Pays For Leads

I have been an avid HomeGain user since I started in Real Estate and was thinking recently about why I use them and how other real estate agents gain their leads. Following this train of thought I came to the conclusion that everyone pays for leads one way or the other. Some do it through Homegain while others may “farm an area” sending out post cards, flyers, and other forms of “touch” to an area. Some choose to pay for their leads by advertising in the local newspaper or on a billboard. In the end we all pay for leads!

The question is: What is the most cost efficient method to garner your leads?

We choose to use a couple of the HomeGain products for leads. One sends potential customers directly to our idx to search for homes in Columbus, GA where we capture them in our website backend. Another product gives us a chance to compete for buyers and sellers through the HomeGain system. Either way the goal is to gain clients for our business. We have found both of these methods to be very effective and for that reason have continued to use both products for about 8 years now.

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Posted by: Wayne Long on September 4th, 2012 under Best Practices


Relationships are more important than Buyer Agency agreements!

Terry Light calls himself a “professional contrarian”. Sometimes I think I may be a “professional contrarian” as well. Most of us are taught that we should have a pre-approval letter and a buyer’s agency agreement signed before we put a buyer in our car. I have always thought that if someone tried to make me sign a buyer’s agency – promising that I would only do business with them – before I had a chance to get to know them or to ascertain how competent they were, I would not sign it and would walk away. Our team feels that it is important to build the relationship first and that signing a buyer’s agency agreement will be a natural outcome of the relationship!

If a potential home buyer calls us to show a home or help the buyer find a home, we meet the future client and show them property without necessarily having either a buyer’s agency or pre-approval. Shortly into the meeting or showing, we will certainly put them in touch with a lender to get a preliminary idea of the buyer’s ability to purchase and at what level. We begin to demonstrate our competency by helping them get pre-qualified for a loan with a mortgage professional. Next we further demonstrate our skills by assessing the needs and wants of the buyer and by finding properties that fit the criteria and price range they are qualified for.

Our experience is that as we build this relationship there will be a natural juncture to say, “At this point I assume you want me to represent you in this transaction.” Typically the answer is yes and when we outline the important parts of the buyer agency agreement, the client usually is very much onboard!

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Posted by: Wayne Long on March 23rd, 2011 under Best Practices


What Are Your Dreams?

What are the dreams of your heart? Steven Covey says, “Start with the end in mind.”

As we develop into adults we sometimes get too busy to dream. It is a shame  really because our dreams can propel us to new heights that would not be achieved in any other way. Maybe you dream of that perfect retirement spot, or establishing a program for charity, or building a business that is truly strong enough to pass on to your children, or destination travel. The fact is that most of us get so busy just living our day to day lives that we stop thinking about our dreams as a real possibility.

I for one want to kick off 2011 striving toward my dreams. That gives me the BHAG (Big Hairy Audacious Goal). With the end dream in mind I can break down my goals to meet that end. In other words if I want to be living my dream in 10 years, then I need a 10 year plan to reach my dream!

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Posted by: Wayne Long on December 3rd, 2010 under Lives of The Realtors


Mortgage Rates are Great but Should We Wait For Home Prices to Drop Further?

Freddie Mac says that we have the lowest mortgage rates EVER!!  Well maybe not ever but since they started tracking the rates.   So maybe in the last 50 years or so…..

Additionally, home prices have dropped to some of the best prices in a long, long time.   So now the question is:  Do we wait to see how low home prices may go before we buy?

Here is some food for thought……

  1. Many people believe that home prices have found the bottom and are making a turn upward.
  2. Mortgage rates are at the lowest rate in 40 or 50 years.  It is hard to believe they will drop any further and are more likely to move upward.
  3. We should look at the math.

What if………
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Posted by: Wayne Long on August 10th, 2010 under Financing, Mortgage and Home Loans, Guest Bloggers


Who Has Your Back?

Who REALLY has your back?  The question is of obvious importance but most of us have no clue as to the answer.

Recently I picked up a book, by Keith Ferrazzi, with the name, Who’s Got Your Back.  The book discusses the importance of finding and developing deep relationships with an “inner circle” of friends and associates who have your best interest at heart, will be candid with you, and who will help you with your real estate business and personal growth.

As I was reading through I realized that I have done this in my life without the formal teammatesattempt but that I could carry this advantage much further if I made it a conscious priority in my life.  I feel like this may be the best book I read all year and will contribute to my future growth in exponential ways.  So, I felt like I should share this with the HomeGain real estate community.

One of the statements in the book that really struck me was that even though we are more connected than ever through our cell phones and the internet we seem to be more alone.

The book stated that in 1985 the average American had 3 people to whom they could confide matters but by 2006 that number had dropped to 2 and that 25% of Americans admitted that they had no confidants at all.

Wow! Continue reading this post


Posted by: Wayne Long on January 14th, 2010 under Realtor


The Team Advantage!

I was recently chatting with someone who has just started in the Real Estate business about our team and I was telling him that being part of a team is a huge advantage over being an individual Realtor.

teamwork-real-estate-advantagesHere are 10 reasons why I feel it is an advantage to be part of the Columbus Home Show Team.

1) Problem Solving. When one of our team members is having a problem, we collectively kick it around and almost always one of our team members comes up with a workable solution.   It is pretty much impossible to think of all the possible solutions by yourself no matter how smart you are or think you are.   Within our group there is a lot of experience and free thought which we encourage.

2) Cover. Our business comes in waves and there are a lot of times that I cannot be everywhere or a team member cannot be in more than one place at the time.   This is when we call on another team member to cover for the overwhelmed team member.   This has a huge impact as sometimes it is important to be at 2 places at the same time but physically impossible.   With a team it is possible!

3) Ideas. When we need new marketing ideas or efficiency ideas or whatever we need, we kick them around just like problem solving.  If we hit on a good idea, we then kick it around some more within the group to refine it. Continue reading this post


Posted by: Wayne Long on October 13th, 2009 under Best Practices


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