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The Reality of m-Realty: Mobile Real Estate Apps Are Great, But an Agent Still Matters Too

Mobile apps mean you’re a thumb click away from finding almost anything – even your next home. The other day I read an article about how mobile apps on your Smartphone can be used for buying a home (or just checking out a new neighborhood). These realty apps aren’t new and don‘t seem to be going away, but then I got to thinking: Do I really want a mobile app to choose my next home for me?

Deciding on where (and whether!) to buy a home is lot different than, say, trying to find where the best place in town to eat a hot dog is. Sure, you could use a mobile app to find out about a new neighborhood, but it doesn’t replace actually having a “real” real estate agent to show you around the neighborhood. That’s why new homes are usually sold offline and in person, with an agent who knows the area.

The benefits of a (real) real estate agent outweigh the realty app’s benefits every day of the week. A real estate professional agent can do more for you as a home buyer than an app that says “you are here.” What, you ask? Read on – here I’ve listed 6 benefits of using a real estate agent to help you buy your home:
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Posted by: Tony Sena on August 8th, 2011 under Realtor


Short Sale Listing Agents Need Consistent Training

The designations most agents get serve one purpose, marketing. They are trying to separate themselves from the pack to get listings.

Some of the poorest quality short sale education is offered by real estate boards and governmental agencies who were caught completely off-guard by the explosion of homes needing to be short sold.

These real estate boards and agencies move slow, as most large organizations do. So, how can they stay ahead of the Short Sale curve, when they can’t even keep the addendums updated?

I find myself creating necessary forms and disclosures long before my local board comes out with one. If you do the same, be sure to run them by your broker and an attorney if necessary to ensure you stay within professional purview.

The fact that our own professional organizations seem to be slow to keep up, what would make anyone believe the short sale training offered by them would actually give agents a competitive advantage against the financial institutions?

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Posted by: Tony Sena on March 4th, 2011 under HomeGain, Short Sales and Foreclosures

1 Comment »

6 Reasons Real Estate Agents Should Care About Blogging

Real estate agents should value blogging if they want to develop a perpetual business model based on a specific type of client that is well informed, loyal and trusting.

While it has already been proven that a real estate company can be established solely around a successful Internet presence, most agents new to the web get caught up chasing social media shiny objects before they clarify their true purpose for getting online.

One of the first misconceptions agents make about blogging is that they approach their business blog like it’s an all-encompassing forum to journal their personal thoughts about life or evolution through social media technology.

However, the business-minded industry professionals that are able to keep their online content focused on providing valuable information for clients are actually quite successful at integrating an Internet presence into their daily office routine.

Quick Overview Of The Basics:

Simply put, a blog is just a type of website platform that is designed for the purpose of quickly publishing content to the Internet.

Categories, Tags, RSS Feeds, Page / Post structure, Widgets, Sidebar / Footer Areas and Custom Menus are some of the technical components of a blog that allow a publisher to easily organize their content in whatever manner best suites the needs of their target audience. Continue reading this post


Posted by: Tony Sena on October 12th, 2010 under Blogging and Social Networking, Guest Bloggers


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