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Weasels Guarding the Chicken Coop?

We have close friends who have moved in and out of real estate investments very profitably over the past few years—and it was not unusual for them to be holding several properties at once. Good friends they are, but they never took our advice about mortgage financing.

Instead, they always used some loan hack who never returned phone calls, was late on all commitments, but somehow managed to get the loan funded—several days late. According to our friends, he could “get any loan funded.” And he did.

This hack has relocated from the Los Angeles area to San Diego and is now one of those non-responsive real estate phantoms who list foreclosures.

It’s deja vu all over again.

It absolutely baffles me that the very folk who helped create this mess are now being rewarded by the lenders they duped. I am amazed at the number of listing agents who are also former loan brokers and wonder how this came to be.

And like Brian Brady and other concerned real estate professionals, I believe that separate licensing should be required of mortgage originators and real estate agents—and that banks and lenders should be vetting their foreclosure representatives more closely.

Far too often, in my opinion, these foreclosure listings are being placed with Continue reading this post

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Posted by: Roberta Murphy on September 4th, 2008 under Buying or Selling a Home, Realtor

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The Long Tail of Blogging

My first real effort at blogging occurred almost two years ago on ActiveRain—and I was immediately hooked.

I loved the real estate blogging community with its running stream of commentary, sense of humor and predictable disagreements. We were all gifted with the opportunity to openly develop our voices and emerging blogging skills—and shared immense chunks and tidbits of knowledge.

 

We also discovered pretty quickly that Google and other search engines were following us closely—and sometimes loosely.

We learned about the power of the long tail, or how obscure information in the content of blogs and websites gets stored on the search engines—with some potentially interesting results. Let’s say someone searches the term “rimless shower doors” on Google.

In late 2006, there were Page One results for a listing (with rimless shower doors) we had described on our website in 2004. Today, a blog article I wrote in May 2007, Drag a Long Tail and See What You Catch (describing the rimless shower door finding), now sits on Google Page One results for that term.

I never intended to become a rimless shower door expert, but Google doesn’t know that. Nor, I doubt, did HomeGain blogger and Phoenix Realtor Jay Thompson ever intend for Continue reading this post

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Posted by: Roberta Murphy on June 30th, 2008 under Blogging and Social Networking, Guest Bloggers

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Real Estate Prospecting: Two Sides of the Century

A few months ago, I had the amusing opportunity to slip Web 2.0 guru and HomeGain blogger Pat Kitano into a Mike Ferry Productivity School in San Diego, CA.

Pat had come down from San Francisco to explore real estate blogging workshop opportunities with a large title company, where he would introduce agents to Web 2.0 and the chance to start their own blogs.

We had lunch after the meeting and Pat, being the adventurous sort, accepted my invitation to go see what the Mike Ferry approach was all about.

We drove over to the Hilton and slipped quietly into the back of the large meeting room (with prepaid tickets). I think Pat’s jaw dropped two inches as he watched two hundred or so agents chanting Mike Ferry real estate scripts in unison—first expressing objections as a client, and then enthusiastically answering themselves as powerful agents.

Pat was stunned. He cocked his head and whispered, “Do real estate agents really say these things?”

I understood Pat’s reaction, and he could certainly express better than I his thoughts on this Mike Ferry pre-Web-one-oh success training formula (and perhaps he’ll weigh in on it). What stood out for me that afternoon, though, was the stark contrast between the two camps.

It’s so tempting to say that Kitano’s approach is Blu Ray compared to Ferry’s VHS, but there are more similarities than the Web 2.0 blogger might think.

The blogging approach to gaining clients is a universe apart from the cold-calling drills of the last century.

However, the ultimate goals are the same: To make a human connection without someone clicking away or hanging up. Continue reading this post

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Posted by: Roberta Murphy on May 30th, 2008 under Blogging and Social Networking, Guest Bloggers

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