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The Art Behind Social Media Relationships

Social media relationships are all about comfort level… after all you haven’t even met yet.art-social-media

The new world of social media allows people to connect initially online, and then hopefully in real life at a conference, event or an arranged meeting. Simply put, the face to face meeting cements the relationship on a tangible emotional level. The operative word is emotion. The social media conversation that leads to a business relationship is conducted primarily through chat, email and a perusal through blogs, Facebook profiles and Tweets. Since there may be no tangible face to face feedback, the emotional criteria for gauging a virtual relationship based on a batch of text-based interchanges is not “what are they saying, what is the content?”, but “how do I feel about this virtual relationship?”. It’s about comfort level.

The art behind social media relationships is to make people feel happy.

If you’re providing valuable content, your readers thank you. If you’re a great joker, your readers laugh. It’s all about good will, and your online presence should mirror this message.

Most people on the social media don’t give a second thought about how they present themselves to the world, living by the “this is how I am, so take or leave it” credo. That’s ok. Just be considerate of the fact that comfort levels can deflate if you’re lauding Glenn Beck in San Francisco, or supporting socially liberal causes in Utah. Labeling is easy to do on the social media because it’s a text-based media; everybody has seen examples of rants that devolve into labeling and context twisting.

If you’re in the business to work with as many people as possible, it’s not hard to make good will a social media objective. Unless of course, you are inclined to work with people who also share your life philosophies… I have heard many stories by folks who have built businesses by being ardent and outspoken in their beliefs, and it seems to work for them.

Pat Kitano will be speaking at HomeGain Nation on Monday, March 1, 2010, about social networking trends and advice for real estate professionals.

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Posted by: Pat Kitano on February 25th, 2010 under Blogging and Social Networking

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New, Unique Co-Marketing Model: AgentView and RateWindow

Here’s a unique co-marketing business model that combines RateWindow, the wholesale mortgage rate engine and HomeGain’s AgentView to give teams of mortgage brokers and Realtors an innovative online marketing presence. Using RateWindow and AgentView together will help position the Realtor and mortgage broker as a team solution for their local client base.

Please let me know what you think about the new marketing model.

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Posted by: Pat Kitano on March 24th, 2009 under Financing, Mortgage and Home Loans, Technology

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AgentView Blog Advice

Agent View Users

 

 

 

 

 

 

Here’s some quick advice for AgentView real estate agents to manage that new blog you may not know what to do with:

  1. Blog articles are great but they do take time to write. Generally, the first ideas new bloggers have for topics – how-to’s, hyperlocal news – have been done before by other bloggers. It’s hard to differentiate yourself starting up a blog.
  2. So do something different. Think like a journalist; watch out for real-time housing market news and be the first to report it.
  3. Take notes at the tour marketing meetings, subscribe to the feeds of local online news and real estate publications.
  4. Think in sound bites. Whenever you hear something interesting, write a sentence or two in the blog. Be efficient, don’t take more than 3 minutes per idea. Use a cellphone to write it if you’re in a tour meeting or open house.
  5. When you see an interesting article online, cut and paste the article title and create a link to it.
  6. If you write down several ideas per day, you soon accumulate a whole portfolio of ideas and facts that will be displayed on the blog. This content is just as revealing about how you develop business and help clients as blog articles.
  7. You become a go-to source for your market. Prospects will come back again and again to see your new “sound bites”. After all, you’re the only one reporting on a daily basis… this is compelling to a committed home buyer or seller. Analogy – if I’m doing a stock purchase, I’d much rather analyze it in real time on Marketwatch.com than pick up the current Business Week magazine.
  8. You’ll soon realize you can expand on the sound bites to construct more detailed blog articles. You’ll lose your writer’s block.
  9. Finally, it’s easier to automate the whole process of “reporting” using a variety of micro-blogging and bookmarking applications like Twitter , Friendfeed, Tumblr, Delicious and Diigo. This is another story.

To learn more about HomeGain’s AgentView product, click here.

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Posted by: Pat Kitano on November 17th, 2008 under AgentView, Best Practices, Blogging Tips, Blogging and Social Networking, Guest Bloggers, Twitter

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Real Estate Conference Comparison

Here are my impressions of three different “Real Estate 2.0” conferences I attended this year (also see my chart below):

Content

Inman Real Estate Connect, July 2008 – Traditional industry leaders meet Real Estate 2.0 with Brad Inman. Well positioned in both worlds to balance the twain.

REBarCamp, July 2008 – “Wisdom of Crowds” perspective. Topics tend to diverge suddenly when others take the floor.

RETechSouth, March 2008 – Exclusively Real Estate 2.0, a blogger meet and greet. Best idea generating discussions went over newbie heads.

Moderation

Inman Real Estate Connect – Well versed in Web 2.0 and can understand where the conversations need to be headed. I generally don’t like moderators who ask too specific questions, panelists want to discuss issues they understand without waiting for the question.

REBarCamp – Although I only participated in two discussions, the “one (amateur) moderator” format makes it hard to control the convo. The standard “Talking Heads” panel method does insure consistent focus on the topic at hand.

RETechSouth – Due to smaller size of conference (120 or so) the dialogue between the audience and Talking Heads provided its own form of moderation. Vibrant discussions as audience members stood in on panel. Continue reading this post

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Posted by: Pat Kitano on July 30th, 2008 under Blogging and Social Networking, Guest Bloggers, Market Trends, Real Estate Trade Shows

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The Arcane Science of Lead Conversion (Really has Nothing to do with Real Estate)

The problem with online marketing for real estate professionals is the reality that learning online marketing has little to do with real estate practice. Remarkablogger confirms one of real estate’s online marketing principal missions – lead generation and conversion.

If visitors don’t take actions that result in profits, you are wasting your time.
You can do all the SEO work you like, but if nothing happens when visitors show up, you did it for nothing. You can pay tons of money in advertising, and you have thrown away every penny if nobody buys anything or signs up for your newsletter. You can write comments on other blogs and work through social media to attract visitors, but if those visitors just bounce right back out of your site without doing what you want, you’re leaving money on the table.

Mastering the tricks and vagaries of effective online lead generation are beyond the scope of 99% of real estate professionals. The industry knows this, and online real estate applications have historically aimed to simplify or automate online marketing presence for agents: Continue reading this post

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Posted by: Pat Kitano on July 4th, 2008 under Guest Bloggers, Leads

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HomeGain Evolves with Web 2.0

HomeGain launched its blog back in the early days of February, 2008 in part to experiment with Louis’s premise that Web 2.0, or more specifically Real Estate 2.0, doesn’t have a revenue model.

Monday’s Financial Times weighs in with an article that mirrors this problem:

Despite the slow start to money-making by Web 2.0 companies, the trend towards more social online behaviour that it embodies is widely claimed by insiders to be of lasting significance.

“The capabilities that are coming with Web 2.0 are very profound,” said Devin Wenig, head of the markets division of Thomson Reuters. “The (Silicon) Valley is usually right, and it’s usually early.”

Web 2.0 may not be making money, but it is changing social online behavior.

In the four short months since the HomeGain launch, social media in its many forms—from micro-blogging Twitter to DIY social networks using Continue reading this post

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Posted by: Pat Kitano on May 30th, 2008 under Blogging and Social Networking, Guest Bloggers

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