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10 Reasons NOT to Add Podcasts to Your Blog

You really shouldn’t try podcasting. Why bother? Tech-savvy youngsters are the only ones downloading files from iTunes. And, that’s exactly what you should believe. Please ignore reports from comScore Networks that indicate 35-54 year olds makeup a sizable portion of podcast listeners.

Apparently, many top podcasts are in the business and educational genres and appeal to the more educated and higher-income consumer segments. But that should be of no interest to you…because you don’t need to podcast.

You’re a real estate agent, not a radio broadcaster. You need to spend your time in the field with your clients. Don’t bog yourself down with a phenomenal social media tool that can spread your message, your brand, and your expertise like wildfire.

And here are 10 more reasons why you should absolutely, positively, NOT add podcasting to your real estate blog:

  1. Don’t do it….you will increase your online visibility.
  2. Don’t do it….you can gain a new audience for your blog.
  3. Don’t do it….you can strengthen the community bond with your current audience.
  4. Don’t do it….it may show off your expertise to your target market. Continue reading this post

Posted by: Nicole Nicolay on June 15th, 2008 under Guest Bloggers, Technology


My Day with Max, the HomeGain Gorilla

After many months of waiting, Max, the HomeGain Gorilla, agreed to meet and spend the day with me. The plan: to uncover the life of a spokes-gorilla and learn more about our friend Max (no monkey business).

I was able to catch Max in between press appearances. Max and I took the HomeGain Jet to an undisclosed location and began our day at the local Starbucks, where we casually discussed his HomeGain role, thoughts on blogging, agent tips for this market, etc.

I briefly mentioned that I’m looking to make the most of this market and have been considering options for moving up. Max gladly booted up his laptop and showed me how to utilize the tools on HomeGain to estimate my home’s value. We also contacted an agent and found a couple of great listings in my area. Max even accompanied me to an open house.

Anyway, here’s the skinny on Max: Continue reading this post


Posted by: Nicole Nicolay on March 19th, 2008 under Guest Bloggers, Max


Real Estate Blogging Made Easy

Blogging for Business in a Nut Shell

There are over 100 million blogs with a new one being created every 1.4 seconds. You may think that the last thing you have time for at the end of the day is to blog. But I’m sure it wasn’t that long ago when you may have thought the same about email.

If you have a Web site for your real estate business already, is it an efficient marketer? Blogs are becoming far more popular because they can help you and your business be found on the Internet.

Google and search engines alike, love blogs for the dynamic and regularly updated content and reward them with higher page rankings. This means that your prospective clients will have a better chance of finding you.

Give a blog the proper attention it deserves and soon you’ll have all the online exposure you desire. And, Internet buyers and sellers will identify you as the market expert for your area. That being said, creating and maintaining a blog can entail quite a bit of work.

Are you in? Continue reading this post


Posted by: Nicole Nicolay on February 12th, 2008 under Guest Bloggers, Online Marketing


On the Road to Real Estate Blogging

Blogging can help your real estate business! It’s true.

The benefits of real estate blogging are fast becoming more apparent and agreed upon in the industry.

On The Road to Real Estate Blogging

Starting and maintaining a blog can help you create an online presence, become the niche expert for your market area, connect with your sphere, grow your online network, initiate community interaction, and make you a better real estate agent overall.

But don’t blog because I said so, do it because you are excited about sharing your expertise and putting forth the required effort. Understand that you’re not just making a time and money commitment, but a commitment to a blog’s life.

Think long and hard about your niche or concept before just jumping into the blogosphere without direction. Trust me: it’s much easier with a roadmap. Continue reading this post


Posted by: Nicole Nicolay on November 27th, 2007 under Blogging and Social Networking, Guest Bloggers


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