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Realtors, YOU Are the Face of Your Clients

When you are representing a buyer or seller, it is important to remember that the other side will develop an opinion of your client based upon your communications. Carefully chosen words will help to maintain a realistic and positive impression. When negotiations get hairy, you want the other side to feel positively about your client. Nobody wants to help the bad guy, and we all root for the underdog. By carefully choosing what you share and how you say it, it will preserve the reputation of everyone on your side of the transaction.

With this in mind, here are a few ways that I design my communications:

  • If you have to say something negative, (let’s face it, sometimes it is necessary), be objective and offer an explanation that focuses on contract terms and legal rights.
  • Refrain from giving your opinion or added color to the statements; stick to facts.
  • Be considerate and respectful of everyone’s feelings and rights.
  • Be fair and honest.
  • Disclose anything that is necessary and required; know what that is and give nothing more.
  • Take concerns and issues raised seriously; put out all fires early.
  • If you can’t say something nice, you probably don’t need to say it.

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Posted by: Marie Scheuring on September 1st, 2010 under Best Practices, Guest Bloggers


REALTORS: Be Your Own Advocate

If you don’t know it yet, you soon will understand that real estate is a tough business.  As an independent contractor, no one is watching out for you; except you.  I would like to offer some online-marketing-realtorwords of wisdom and advice to the newby Realtors and others that I wish had been given to me back when I started my real estate career five years ago.

Having a real estate business is just like any other business.  You must protect your information including contact lists.  It is tempting to utilize all the tools that your brokerage may offer to stay in touch with clients and do marketing campaigns.

However, you should know that companies may take that information and use it for their own benefit if they choose. If you think your brokerage is above that, I recommend getting something in writing before you use the company products, computer and email.

It is easy enough to avoid the entire issue with a few simple practices:

  1. Own your domain name.
  2. Have your own website with an independent company that specializes in real estate products to host and maintain it.
  3. Have an email address that is not managed by your brokerage.
  4. If you want the convenience of a secondary company email, do not give the address to clients or publish the address on any websites. Continue reading this post

Posted by: Marie Scheuring on November 18th, 2009 under Online Marketing, Realtor

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Ecofriendly Real Estate Practices Minus The Greenwash

green-ecofriendlyPart of being “green” means making some thoughtful decisions.  As an EcoBroker, I find that clients often say they want to be green because they have a romanticized view of what this entails, aptly named greenwashing.

The reality is that they are usually not sure what it really means.  In many cases, they find that going GREEN can mean giving up some of their high style options.  As their Realtor, my job is to help them find the satisfaction in choosing the long term benefits of going GREEN.

My basic rules of ecofriendly real estate include:

  • Renovating an existing property is always greener than new construction (even if it is in a green community with an energy star rating).  Anytime new land is cleared, the environment and all the flora and fauna are decimated.
  • Local materials should be selected whenever possible.  Transporting building materials can add up to a huge carbon footprint.
  • Energy saving features should take priority in the budget.  Investing in a long term benefit of reduced energy consumption is good for the buyer and the planet.
  • Water conservation should be part of the landscaping plan.  Drought tolerant lawns and plant materials are also easier to care for.  Native plants are always a good option.  Placing plants in the optimal conditions will also reduce the need for watering.
  • Explore all tax credits, state and federal, to know the bottom line.  The Obama administration has implemented serious incentives for upgrading hvac, windows, and insulation and other energy saving products.
  • Find a lender who can provide a “green” mortgage product.  Many of these loans will permit a higher amount to be borrowed provided it will go toward energy saving improvements. Continue reading this post

Posted by: Marie Scheuring on October 7th, 2009 under Green Real Estate


12 Steps to Building a Better Real Estate Career

I am not a top Realtor in my market, nor am I seasoned veteran.  However, I am finally at a point where I understand the business of real estate and its complex, ever challenging nature.  Real estate is not a career for people with limited resources. 

Starting a real estate career is no different than starting a new business.  The main reason that small business start ups fail is lack of proper funding and resources. 

I have looked at the careers of several highly successful agents and have found some common threads. 

Many of them were rooky of the year when they started. 

Most of them had “sponsorship” from someone who was in a position to help them build their success.  By sponsorship I mean that there was a person of influence who could essentially feed them a continuous pool of clients.  It might be a family member who worked at a corporation that was moving employees to the area, a broker in charge who was giving them relocation clients, Continue reading this post


Posted by: Marie Scheuring on November 6th, 2008 under Motivation, Realtor

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