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Newspapers Don’t Sell Homes

I was in Panera Bread the other day for lunch and overheard a conversation from the neighboring table. One lady mentioned how she just listed her house for sale. Her friend eventually asked, “What made you go with that (real estate) company?” The lady said, “They do the most advertising in the newspaper.” Although not surprised, I did find this amusing.

Many people are still under the impression that newspaper and other forms of print advertising are effective or even necessary in the sale of a home. I can tell you with 100% certainty that print advertising is NOT necessary to sell a home.

A Good Example

One of my agents just sold this wonderful home at 5318 Avenida Del Mare on Siesta Key, Florida. We didn’t need to do any print advertising to get this home sold. This home sold for the following reasons:

  • We mobilized the Realtor community and made them aware of this home via the Multiple Listing Service (MLS).
  • We found the right asking price to get buyers interested.
  • The listing and selling Realtors worked diligently to get the transaction closed.
  • Our marketing plan was more thorough than what is listed above. However, at the end of the day the MLS, the right price and good Realtors are what got the job done.

Where Do Buyers Look For Homes?

Of course newspapers generate buyer calls and thus ultimately causes some properties to sell. However, it is probably not as much as you think.

The National Association of Realtors compiles data every year and issues a Profile of Home Buyers and Sellers. This report is recognized by most as the best compilation of data on today’s buyers and sellers because of the enormous amount of data available at NAR’s fingertips.

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Posted by: Marc Rasmussen on September 26th, 2012 under Buying or Selling a Home


Be Careful Buying Links

If you have spent anytime learning about search engine optimization (SEO) then you know about the importance of links. Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web page, directory, website, or top level domain from another web site. If you want to rank well in Google for any remotely competitive phrase then you need links from other websites. Plain and simple.

Getting links to your website raises your search engine ranking, ideally getting you more visitors (which hopefully translates into more cash). So where do you get more links?

Matt Cutts of Google has provided a valuable video on how to build links. You can view it here.

In a nutshell here are a few of the ways to build links:

  1. Controversy
  2. Participate in a community
  3. Original Research
  4. Get a blog
  5. Run a service (or create a product) that people find useful and give it away for free to the community.
  6. Website architecture
  7. Make videos

One thing Matt Cutts didn’t mention is buying links. Yes, you can buy links. If you poke around a little but you will find websites willing to add a link to your site for some cash. This is frowned upon by Google.

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Posted by: Marc Rasmussen on April 3rd, 2012 under HomeGain, Website Strategies

1 Comment »

Florida Real Estate Shining Bright

The market is turning in the sunshine state. What was once considered the worst real estate market in the nation is now considered by many to be one of the brightest.

How could it not?

Prices have dropped substantially in Florida over the last 5 years. In some areas of Sarasota, Florida you can find a home for less than half of what is sold for 2005. If the price of almost anything is cut in half someone is bound to show interest. That is the free market. released their top 10 turnaround markets and 6 of the 10 were Florida cities. Miami, Orlando, Ft. Myers/Cape Coral, Ft. Lauderdale, Sarasota/Bradenton and Lakeland/Winter Haven were on the list.

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Posted by: Marc Rasmussen on November 22nd, 2011 under Regional

1 Comment »

Home Sellers: Do You Need a Reality Check?

Have you been trying to sell your home with no success? Are the number of showings dwindling? Is your listing becoming stale among the Realtor community? You may need a reality check.

Most sellers will blame the lack of a successful sale on their Realtor. “They did not do enough open houses.” “I never saw any advertising.” “Their brochure was no good.” “The photos were blurry.” While any or all of this may be true most of the time the real reason the home did not sell was because of the unrealistic asking price. A nice home properly priced on the MLS system stands a very good chance of selling even if there are no open houses, blurry photos, bad brochures or little advertising. Realtors and buyers can eventually sniff out a good buy.

Certainly, there are times when bad marketing can affect a sale or the sale price. There is no doubt about it. Don’t hire a Realtor that does a poor job of marketing. There are too many great agents out there who do a fantastic job and they generally do not cost you any more money. If they do cost more money it is usually negligible and worth it.

Here are some signs that you may need to be punched with a reality check. Continue reading this post


Posted by: Marc Rasmussen on July 14th, 2011 under HomeGain


Sarasota Real Estate 2010 Update

It depends on whether you were buying or selling in determining if the 2010 Sarasota real estate market was good or not. Buyers are probably very happy as prices have come down and seem to be holding steady in many segments of the market. While most sellers are probably kicking themselves for not selling sooner and for a higher price. What a difference 5 years can make. Like many other parts of the country Sarasota homes and condos were worth so much more in 2005.

From a Realtor’s perspective things were pretty good in 2010. The  Sarasota real estate market is liquid with a good supply of buyers and sellers. If you priced something competitively there was a strong chance the property would sell. Buyers still have plenty to look at and still have the leverage over the sellers. However, the supply of good properties is dropping and the buyers don’t have the control they once had as the market seems to be bottoming and as the inventory is being eaten up.

The chart below shows inventory, sales and pending sales for the last 5 years in Sarasota county.

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Posted by: Marc Rasmussen on February 9th, 2011 under HomeGain

1 Comment »

Great Tool for Estimating Search Volume

This may be old hat to most of you but not everyone is familiar with the Google keyword tool. In order to optimize your real estate website it helps to know what people are searching for and in what volumes.

Wouldn’t it be nice to know how many people are searching for the phrase ‘condos for sale in sarasota florida’ before you optimize a page for that phrase and go through the painstaking process of building links? Well, you can.

There are several traffic estimating tools out there but the Google keyword tool will work just fine in my opinion.

You can be much more productive in your SEO and link building efforts if you have a general idea of traffic volumes.

For example, you can focus your efforts on trying to rank for ‘condos for sale in sarasota florida’ which is searched for roughly 110 times a month or you can spend your time trying to rank for ‘sarasota condos’ which is searched nearly 7 times more at 720 monthly searches.

All you have to do is enter the phrase into the keyword tool and Google will spit out a variety of useful data. Continue reading this post


Posted by: Marc Rasmussen on October 7th, 2010 under Online Marketing

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