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Free FBML Template for Facebook Fan Pages

With over 400 million people using Facebook, you start to recognize how important it is to have your business brand on Facebook. For real estate, a business fan page is critical, but the fact is, most real estate professionals do not utilize the features and functionality of the page to the best of their ability.

One of the most important things you can do extend your brand on Facebook is to use the FBML application to create a custom look for your page.

Add a custom welcome page and/or IDX search page by adding the FBML application.

Landing on a Facebook “wall” is just boring. It is a wall of information that really doesn’t give people the full picture of your real estate business.

And let’s face it, most of the real estate content out there is somewhat boring, so create a custom Welcome page that uses proven conversion psychology to call visitors to action to fan your page and push over to your website and lead generators.

See the Arbour Realty example here on the right (and notice the new tab to the right of Wall and Info called “Welcome”). Here are my 2 real estate specific templates. See another real estate FBML example. Here is a live demo for you to view as an example.

Include a brief bio, all your contact information and call to actions to your lead generation tools like property search, market reports, contact form and even community profiles. Resources for buyers and sellers would also be helpful.


For Technical Information (Templates): You MUST have some knowledge of HTML and CSS (box model table-less design) in order to properly customize these templates. You will want to host images on your own server or a service like Photobucket. You will also want to include at least 250 words of keyword rich text, add ALT tags to images and keyword rich anchor text into any links for SEO purposes as Facebook Fan Pages are fully indexed by Google. You will also need to use this tutorial to fix an outstanding bug Facebook introduced in IE8 which requires you to load the CSS externally.
Tutorial: Fix to Facebook’s CSS Issues with Internet Explorer 8
All Tutorials: Tutorial Category
Video Tutorials: All Videos.
Size of templates conform to new Facebook business page size requirements of 520 pixels.

Tutorial: Continue reading this post


Posted by: Mary McKnight on May 6th, 2010 under Blogging and Social Networking


10 Ways To SEO Your Real Estate Twitter Page

Most people think about social media in terms of socializing and don’t realize that Twitter can be a powerful tool for SEO. Your Twitter account can be optimized for search engines so that you get the best possible value out of your profile. There are a few very simple tricks and a few not so simple tricks that can help you to get the most out of your Twitter account in Google searches. 10-ways-improve-seo-twitter

Here are 10 ways to turn your Twitter account into an Internet searchable masterpiece:

1. Choose an Actual Name and a Relevant Username

Use a Twitter username that includes the keyword you want to rank high for. If you want people to find your Twitter profile when they search for Real Estate, make sure that ‘Real Estate’ is in your name. For example: @EGrealestate.

Do not use dashes, and make it short and easy to remember. You can use your actual name for this or include the keyword again (this does not help with personalizing your account, though).

For current users, you can fix this in your Twitter account by going into “Settings”.

2. Shorten Your Website URL

To accommodate Twitter using only the first 20 characters of your URL, shorten it with and get rid of the www. This will allow people to see the link before they click on it. For example:

To change this, go into your Twitter account, click “Settings”, then go to the “Account” page, and then scroll halfway down the page.

3. Write a Short Bio

Create a bio that is short and to the point, but also shows your personality. With only 160 characters to make your personality shine, you can’t waste your time with words that have no search value. Your bio should represent who you are and how you want others to perceive you. This will affect peoples’ decisions for whether to follow you or not. Include your location because sometimes Google will include this. Continue reading this post


Posted by: Mary McKnight on April 1st, 2010 under Twitter

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Content Tips For Starting Your Blog

Content Building Blocks

The first month of your real estate blog’s life is the most important.

What you do during the first month can affectbuilding-blocks-blog-content the way Google will see your blog for the next year, so it is extremely important to build hyper local, keyword rich content in a structured and cohesive way.

The following are tips to building your first month’s worth of blog content.

Plan to post between 3-5 times a week.

Write “About Me” on Day 1. This includes:

  • Your past experiences
  • Your Team (if applicable)
  • Reviews
  • Boast posts: This is my favorite way to let you boast about your talents while couching it in an example and expert advice.  As a Realtor, you have the unique ability to solve problems most people feel are overwhelming.
  • Talk about your past experiences. People like to know that not only do you understand their problem, but that you have solved the very same problem for other clients. Example marketing helps you to establish your position as an expert and problem solver while also emotionally connecting with potential clients that share a similar problem.

On day 2, select another topic. Work your way down the list on each of the sections and by the end you will have a full blog of hyper local real estate content that WILL get you found on the search engines.

Think writing real estate blog content is like pulling teeth? Continue reading this post


Posted by: Mary McKnight on August 13th, 2009 under Blogging Tips


Online Shock and Awe Campaign – 10 Online Marketing Secrets for Realtors That Want to Kick Butt and Take Names on Google

Become a keyboard warrior.  If you want to win the online war against Trulia, Zillow and Yahoo, you need to know the 10 secrets that will put and keep your website or blog on top of the engines and generating leads. 


Learn advanced SEO, SEM, Landing page optimization and lead generation strategies employed by professional online marketers tailored to real estate in this easy to understand and implement techniques.


I will unveil one never before heard SEO secret exclusively to the HomeGain.


Your Keyword Cheat Sheet:


How many clicks will you get when your site hits the first page of Google?


Number 1 receives 42.1%

Number 2 receives 11.9%

Number 3 receives 8.5%

Number 4 receives 6.1%

Number 5 receives 4.9%

Number 6 receives 4.1%

Number 7 receives 3.4%

Number 8 receives 3.0%

Number 9 receives 2.8%

Number 10 receives 3.0%


So, this means you are shooting for the NUMERO UNO position!  Anything else is FAILURE.  Your mission is clear, so put on your camis and start fighting! Continue reading this post


Posted by: Mary McKnight on October 16th, 2008 under HomeGain


Why Realtors and Mortgage Brokers Should Blog

I’m a research person. I love having lots and lots of research to back up my statements and decisions.

So, let’s first take a look at the blogosphere as a whole, how it began, how it grew and where it is going.

According to Dave Sirfry’s April 2007 report on the blogosphere, Technorati currently tracks 70 million weblogs. The report shows that 120,000 blogs are created each day with 1.4 blogs created every second.

Since October 2006, there a slight slowing in the growth of the blogosphere which was expected as its previous growth rates were staggering having grown 60 times what it was in 2004.

In 2006, the blogosphere saw 1.3 million postings per day or 15 posts per second, whereas in 2007 it grew to 17 posts per second. Interestingly, the percentage of blogs in the top 100 reached approximately 25% (22 blogs). Also, interesting is the consumer perception that blogs are just as good a news outlet as main stream media sites like the New York Times.

The breakdown: Continue reading this post


Posted by: Mary McKnight on April 13th, 2008 under Guest Bloggers, Website Strategies


Things losers say: SEO doesn’t matter: How much traffic can you really get for ranking on the first page of Google for a prime term?

OK OK, only a retarded monkey would think SEO doesn’t matter. (Sorry to call out your mentally challenged peeps, Max).

But being on top of Google’s first page totally matters. In fact, I can prove it.

I write a lot about SEO, but what I don’t write about a lot are the results people get by using simple search engine optimization techniques. ROI on SEO is very easy to measure. You measure it in terms of positioning in Google for your prime terms and on the increase in traffic.

And, by virtue of those two simple things you WILL see more leads and if you are a good Realtor you will be able to convert those leads into dollars.

Read also: How to select the best possible keywords for real estate blogs

Remedial Learning: Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic“) search results for targeted keywords. Continue reading this post


Posted by: Mary McKnight on March 17th, 2008 under Guest Bloggers, Website Strategies


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