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HomeGain Enhances Property Listings With CyberCity 3D

3d-home-listing-cybercityHomeGain and CyberCity 3D announced a new partnership today (read PRWeb press release), which provides HomeGain’s real estate agent members the ability to display CyberCity’s 3D Virtual Viewing marketing products directly on

3D Virtual Viewing promotes homes for sale through the Google Earth™ API virtual globe. It provides an interactive, 3D model of the home designed to increase web advertising exposure and attract consumers searching for their next home.

See 3D home listings on

HomeGain Realtor members can now link their CyberCity 3D models to their property listings directly from their AgentView product. Agents simply enter the 3D model URL in their HomeGain® account for that listing and a “View in 3D” button will automatically appear on HomeGain’s Search Results and Listing Detail pages linking the Google Earth™ API 3D model to the home listing.


Posted by: Matt Malmgren on November 9th, 2009 under AgentView, HomeGain

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HomeGain 2009 Mid-Year Home Sales Report

Home Sales Results by MSA For AgentEvaluator® Subscribers

top-10-real-estate-marketsEarlier this week, MDA Dataquick reported that in HomeGain’s backyard, the San Francisco Bay area, home sales in June had jumped by 20% YOY. Solano County, a long term poster child and whipping boy for the foreclosure crisis, saw a whopping 67% increase in sales during the same time and reached sales levels not seen since August 2006.

The million dollar question is, have things bottomed out?

It’s sure starting to seem that way. Prices have started to stabilize, or in some markets actually beginning to go up as foreclosures are accounting for a less percentage of the total properties sold.

In the recent HomeGain home prices survey, Gillian Goldrich of Coldwell Banker Residential Brokerage in Woodbridge, CT noted “Markets are definitely picking up…buyers  are getting off the fence and taking advantage of tremendous buys.” Many of our agents expressed similar opinions as they are seeing declining inventory levels , raising prices and multiple offers.

Looking Back

The first half of 2009 was a memorable one for HomeGain agents as several achievements were reached. We  inducted our second agent (Alan Shafran) into the HomeGain Million Dollar Club for generating over 1 million dollars in gross closed commissions. Seventeen agents were inducted into the HomeGain Diamond Club for generating a half-million dollars in gross closed commissions.

Combined with the dozens of agents inducted into each of our Silver, Gold and Platinum Clubs, HomeGain AgentEvaluator agents used the turbulent conditions to further grow and expand their market opportunities.

Top MSA’s for First Half of 2009:                    Continue reading this post


Posted by: Matt Malmgren on July 21st, 2009 under AgentEvaluator, Market Trends

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Converting Online Leads: This Time The Hare Beats The Tortoise

At 8:58 pm last night, I received a call from a Kitchen remodeling company who wanted to follow up on the estimate they had provided me; in June of 2005! It took this company (I’ll save them the embarrassment of being named) 4 years to execute a basic follow up which has to set some type of record. There had been no contacts, no drips, no anything and then a call out of the blue. Even though four years is quite the exception than the rule, it did get me thinking about responding to Real Estate leads.

For four years, HomeGain has told its agents that to win business, you need to get back to your leads quickly. We would preach that response to buyer that registers on a website should happen within the first day or not all. If a phone call can’t be made; a personalized follow up email is just as good as long as the effort is made. More times than not, a customer would interject and dictate that the reality of lead response depends on the individual and not overall best practice. Some agents only take calls during particular hours; others are often busy with showings while many more claim they are just too busy to make the calls until their schedule allows. 

Was our advice about quick response wrong? Should reality replace best practice as the key to acquiring and converting online buyers and sellers into leads? I was beginning to think so until I stumbled upon a fascinating survey conducted by Dr. James Oldroyd at the Kellogg School of Management at Northwestern University and later MIT.

Dr. Oldroyd surveyed over 500 companies across all aspects business to see how they generated and converted leads on their websites.  The organizations from different industries, country of origin, yearly revenue and size all reported the same theme; not responding as quick as you can to online leads severely diminishes your opportunity to convert and close the leads. In fact, if you wait long enough to call you’re actually causing more harm than good the longer you wait!

Let’s look at some of the findings: Continue reading this post


Posted by: Matt Malmgren on May 29th, 2009 under Leads


BBB Rates HomeGain A+ in Customer Service

In September 2005, I eagerly traveled to San Diego to work my first trade show for HomeGain — the California Association of Realtors annual expo. The booth was set up to the tee with newly printed literature and various giveaways (pens, highlighters, notebooks, etc.) carefully spread across the table. “This is going to be a great show, I’m going to see a lot of sales today,” I thought as visitors began to approach the booth.

However, that wasn’t the case. Every time I told someone what HomeGain did (provide marketing services and leads) I was met with one of three responses:

  1. “ Oh, you’re one of THOSE companies? I’m not going to talk to you…”
  2. “Yeah? I was with XYZ company and they screwed me. Are you them?”
  3. (I can’t repeat the 3rd response here)

I knew then that we had some work to do……this Real Estate marketing industry for years has not treated its customers very well. Whether it’s false promises, underdelivery or an overall me first attitude; public opinion of real estate marketing companies has suffered.

That’s why almost four years and several hard fought battles later; nothing pleases me more to see the A+ rating HomeGain received from the BetterBusinessBureau. The service staff at HomeGain has worked deligently over this time to ensure that its customers are taken care of.  This includes all customers we deal with; paying and free, happy and upset, everyone.  We take the time to hear out every customer and offer every possible suggestion or solution we can.

In 2005, we received probably 10 complaint emails to every compliment. Today, those numbers have switched. We now hear almost daily from agents who are satisfied with the service in addition to the success they’ve had on product. Continue reading this post


Posted by: Matt Malmgren on May 14th, 2009 under Best Practices, HomeGain


Success Secrets of a Multi-Million Dollar Producing Realtor

Last week we announced the news of Alan Shafran’s success with HomeGain by exceeding $1 million dollars in gross lifetime commissions. This week, we are sharing Alan’s inside story.

I spoke with Alan and he told me what he attributes to his success both with HomeGain’s AgentEvaluator and with his business in general. (He was also just ranked the #7 real estate agent nationwide by Prudential Realty!)

Whether you are a new agent or seasoned Realtor, you’ll want to listen to my interview with Alan:


Hear more HomeGain Radio clips


Posted by: Matt Malmgren on April 10th, 2009 under AgentEvaluator, HomeGain Radio

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Drive More Traffic to Your Site, For Free

Dear Matt,

I currently pay for driving visits to my web site (with the BuyerLink program), but have a limited budget. Are there any free ways I can get more visits to my web site in addition to what I do with HomeGain?

- Sally Dalhgren, Minnesota (real estate agent)

Drive More Traffic

Dear Sally,

What you’re referring to is Search Engine Optimization (SEO), the art of making your site more findable by the search engines (and therefore getting free traffic!).

While you could get a 4-year degree in SEO and still not know everything there it to know, one of the easiest things to do is improve your site HTML tags. Continue reading this post


Posted by: Matt Malmgren on January 14th, 2008 under Best Practices, BuyerLink & AIMS, Online Marketing, Website Strategies

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